Active Equity Leaders Compete to Enter ETF Industry Steps Into Brand Era

MetaMuskRat · 2026-03-25T02:59:33+00:00

People's Finance News, March 25 – The rapidly developing ETF market is attracting leading active equity institutions to compete for entry. Recently, Orient Red Asset Management filed its first ETF, while Xingzheng Global Fund filed its second ETF. Meanwhile, multiple leading ETF manufacturers have successively completed product rebranding and are increasing efforts in index investment mini-programs. According to industry insiders, the competitive focus of the ETF industry in the future will gradually shift from product breakthroughs to building brands and constructing service ecosystems. (Shanghai Securities News)

MetaMuskRat

2026-03-25 02:59:33

People’s Financial News, March 25 — The rapidly growing ETF market is attracting leading active equity institutions to compete for a share. Recently, Dongfanghong Asset Management submitted its first ETF, and China Universal Asset Management submitted its second ETF. Meanwhile, several top ETF firms have successively renamed their products and are focusing on index investment mini-programs. Industry insiders believe that in the future, the competition in the ETF industry will gradually shift from product breakthroughs to brand building and the development of a service ecosystem. (Shanghai Securities News)

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