Xiaomi CFO Lin Shiwei reveals: The new generation SU7 orders are booming, with a notable proportion of female and iPhone users.

Xiaomi Group Vice President and CFO Lin Shihui revealed during the earnings call that the new SU7 model received an enthusiastic market response after its launch. In just 34 minutes of sales, over 15,000 orders were placed, and within three days, the order volume exceeded 30,000 units. This data far exceeded market expectations and injected strong confidence into Xiaomi’s automotive business. Notably, the new model successfully broke through user demographic barriers, with female users making up a significantly higher proportion among the first batch of owners compared to previous models. Nearly 60% of users are iPhone customers, demonstrating broad cross-platform consumer recognition.

In terms of product preferences, consumers show strong demand for high-end models. Orders for the Max version account for over 25%, and nearly 60% of buyers opted for paid custom paint options, with Indigo Green being the most popular personalized color. This trend reflects Xiaomi’s growing brand premium in the high-end market, with users willing to pay significantly for differentiated configurations.

The financial report released on the same day shows that Xiaomi Group achieved a total revenue of 457.3 billion yuan in 2025, a 25% year-over-year increase; adjusted net profit reached 39.2 billion yuan, up 43.8% year-over-year, both hitting record highs. The automotive business has become a core growth driver, with a total of 411,082 new cars delivered throughout the year. The SU7 remains the best-selling domestic sedan over 200,000 yuan, and the YU7 has ranked first in the mid-to-large SUV segment for seven consecutive months. Notably, the group’s gross profit surpassed 100 billion yuan for the first time, indicating a structural improvement in profitability.

Regarding global expansion, Lin Shihui confirmed that Xiaomi’s plans to enter the European market remain unchanged, and preparations are proceeding as scheduled. This statement continues Xiaomi’s strategic positioning of “technology-driven, cost-performance-oriented, creating the coolest products,” signaling that its new energy vehicle business will leap from regional markets to the global stage.