【NFLX】Netflix raises monthly plans for all US subscribers, with increases of over 12% in some cases

SocialAnxietyStaker · 2026-03-27T02:02:05+00:00

Netflix announced an increase in the monthly fees for all subscription plans in the United States, including the ad-supported plan at $8.99, the standard plan at $19.99, and the premium plan at $26.99. The company currently has over 325 million subscribers and has eliminated the cheapest Basic plan, which is expected to increase the average revenue per user in the future.

SocialAnxietyStaker

2026-03-27 02:02:05

Abstract generation in progress

Netflix (US: NFLX) announced that it is increasing monthly subscription prices for all US plans. The ad-supported plan’s latest monthly fee is $8.99, a 12.5% increase; the standard plan’s fee has risen by 11.1% to $19.99; and the premium plan has increased by 8% to $26.99. Netflix is also raising the fees for new subscribers, with the ad-supported plan at $7.99 and the ad-free plan at $9.99.

Currently, Netflix has over 325 million subscribers and has canceled its cheapest basic plan in 2023, leaving subscribers with only the higher-priced “Premium” and “Standard” plans, as well as the ad-supported “Standard” plan.

According to TD Cowen analysts, with the new prices in effect, the average revenue per user in the US and Canada is expected to grow by 6% in 2026 compared to the same period last year.

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