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Is Booking Holdings Inc. (BKNG) A Good Stock To Buy Now?
This article examines a bullish thesis on Booking Holdings Inc. (BKNG), highlighting its strong operational momentum in FY2025 with accelerating room night growth, expanding margins, and substantial free cash flow. Despite a recent stock depreciation, the company’s strategic shift to higher-control monetization, aggressive capital allocation, and investment in AI position it for long-term upside. While BKNG is not among the top 40 most popular stocks for hedge funds, its financial performance and strategic initiatives make a compelling case for its continued growth.