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Haier announces the six major industry ecosystem layouts; Xinda's embodied intelligence strategy accelerates implementation.
Recently, the 2026 Haier Government-Enterprise Ecosystem Integration and Innovation Summit was held in Shanghai. The event officially announced a six-industry ecosystem layout covering smart homes, healthcare, digital economy, automotive, robotics, and new energy. Through cross-ecosystem collaboration, it aims to create an “One Haier” government-enterprise ecosystem as an organic living entity, providing more comprehensive scene-based solutions to meet the complex needs of government and enterprise users.
In Haier’s industrial map, the robotics ecosystem is positioned as one of the key infrastructure and enabling engines supporting the entire ecosystem. As an important member of the robotics ecosystem, Shanghai New Starda Electric Co., Ltd. (hereinafter referred to as “New Starda”) has been continuously deepening its technological layout in industrial automation and robotics in recent years, forming systematic capabilities in motion control, industrial robots, and embodied intelligence.
At the summit, Tian Yongxin, Vice President of New Starda and General Manager of the Robotics Business Unit, was invited to deliver a keynote speech, sharing the company’s strategic layout in industrial intelligence. Tian Yongxin stated that since Haier’s strategic investment in 2025, New Starda has entered the “STEP 2.0” development phase, with the company accelerating its transition from industrial automation to industrial intelligence.
In the field of embodied intelligence, New Starda is actively advancing its core technology and product layout. In December 2025, the company launched the industrial-grade wheeled humanoid robot SYNDA R1. Designed for real industrial scenarios, this product can perform tasks such as inspection, material handling, and quality control in complex industrial environments, providing a new technological pathway for large-scale application of embodied intelligence in industrial scenes.
Meanwhile, New Starda has introduced joint module products for humanoid robots. This series of modules adopts a fully self-developed architecture, utilizing nanosecond-level bus synchronization and vibration suppression technologies to balance high torque and lightweight design, providing key core motion units for stable operation of robots in industrial scenarios.
Currently, in terms of overall technological layout, New Starda has built a matrix of four embodied product lines based on industrial-grade standards: collaborative robots, mobile composite robots, wheeled humanoid robots, and bipedal humanoid robots. Through platform-based and modular product families, New Starda offers customers scalable solutions across different scenarios and complexity levels, laying a systematic foundation for large-scale expansion.
Industry insiders believe that as Haier’s six major industry ecosystems are implemented, the robotics ecosystem will receive more cross-industry scene resource support. Leveraging Haier’s advantages in industry, scenes, and ecosystem resources, New Starda is expected to accelerate further in embodied intelligence technology R&D and industrial application.
At the industry level, robotics technology is evolving from single-point automation to an “AI + Robotics” intelligent stage. With the continuous growth of industrial scene demands, embodied intelligent robots are expected to become an important carrier of intelligent manufacturing. Under the collaborative empowerment of Haier’s ecosystem, New Starda may find greater development opportunities in this emerging sector.
(Source: Securities Daily)