Ping An MVP Lin Lanhua: Keep Moving Forward, Always Stay True to Your Original Aspiration

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That photo of the employee badge she joined Ping An Life Insurance’s Xiamen branch in the summer of 2018 is still kept on Lin Lanhua’s phone to this day. In the photo, her smile is slightly green, like someone newly grown. Seven years later, that “new hire” who knew little about insurance back then is now steady as a mountain, becoming the “orchid” that is trusted and dependable in the mouths of seventy-three families.

A Turn After 16 Years of Stability

“Refuse because you don’t understand; love because you do.” In 2009, Ruán Lìpíng’s career turning point

Before joining Ping An Life Insurance, Lin Lanhua worked at her previous company for a full sixteen years. For her, it was a stable job—with regular schedules, relatively low pressure, and a life that felt comparatively easy.

The seed of change had already been planted. Her manager talked with her, asking her to get promoted: “Because you’re a reserve cadre, you have to be promoted. If you don’t promote, it won’t do.” Her strong sense of responsibility led her to take charge of the market, manage a team, and the pace of work instantly became “work at 7 a.m., and you’re still not asleep at 11 p.m.” The high-intensity workload overwhelmed her body; her health check indicators turned to red, and eventually she needed surgical intervention.

“During that week, in the ward, I thought about how I’d worked so hard. At most, that’s it—just good colleagues and the union coming to see me. Is that the life I want?” A week of solitude after the surgery made Lin Lanhua start to reassess her life. “Even if I get to deputy general manager of the branch, I still don’t like socializing and drinking.” The company’s promotion path lost its appeal to her.

Lin Lanhua’s connection to insurance actually had a long-standing prelude. Her husband worked in the tourism industry and often traveled abroad, so he was highly receptive to insurance. “We buy a little aircraft accident insurance and think it’s pretty good.” But what puzzled her was: “Why doesn’t anyone come to find me to sell it? If someone did, I could buy more, with more comprehensive coverage.”

After being discharged, she not only increased coverage for the whole family, but also had a thought: to go and understand how the insurance industry actually works. By coincidence, she heard that Ye Yunyán, one of the top figures in the insurance industry, happened to be in Xiamen. “I was really curious about her then—some admiration,” Lin Lanhua said with a laugh. “I wanted to bring a team to learn from her, so I went to find her.” Unexpectedly, by going to find her, she ended up finding her future career direction.

In July 2018, Lin Lanhua attended the 7-day training program at Ping An Life Insurance’s Xiamen branch. After the training ended, she didn’t join immediately; instead, she spent another month carefully thinking it over before finally deciding to step into the industry.

Refining Real Gold Through Trials

When Lin Lanhua entered the industry, something unexpected happened at home, making it impossible for her to fully commit to work, and she even found it hard to attend the basic training. The real challenge came in September 2020, when she was finally able to devote herself wholeheartedly to the insurance career—only to discover she was facing a double bind: “no profession” and “no customers.” “I could only start from scratch again—cold outreach (visiting strangers), setting up stalls, going to do roadshows…” Looking back at how hard it was at the beginning, she spoke calmly, but with determination.

This experience gave her a deeper understanding of the industry. She believes the value of insurance work is not only reflected at the moment of claims; it’s also reflected in day-to-day service. She shared a case: a customer who had already insured with another company for tens of millions of yuan, initially with no intention to buy—but throughout her service process, the customer’s family relationships improved, and ultimately the customer became her multi-million-yuan client.

“An agent isn’t just selling insurance—what’s even more important is truly putting one’s heart into serving clients.” She added that currently, although her clients are only a little over seventy, with more than three hundred life insurance policies, her total coverage amount has already reached 260 million yuan. Behind the numbers are the trust and repeated referrals from clients who proactively add coverage, and also the deep rapport she has built up over time and sincerity.

Staying True to the Original Intention of Long-Termism

Against the backdrop of the industry shifting toward dividend-linked insurance, Lin Lanhua has always adhered to the philosophy of “returning to the original intention,” returning to the meaning and usefulness of life insurance. “With today’s external economic factors not doing well and so many things uncertain, returning to the original intention is very important.” She believes the most core qualities of an insurance agent are “reliable” and “responsible.”

“Is professional expertise lacking in society now? It isn’t. What’s lacking is reliable people—there are far too few responsible people.” Lin Lanhua emphasized that the special nature of the insurance industry is that customers can’t experience the product before purchasing, so trust is especially important.

Recently, China Ping An launched its city-heart care and wellness community—Yin Nian Cheng • Jing An No. 8—which has attracted many customers to go. In response, Lin Lanhua said, “It’s like the company can understand the mindset of us agents, and it can also understand the clients’ mindset.” She candidly noted that while traditional elderly-care concepts are still stuck at “courtyard homes in the suburbs away from the city,” Yin Nian Cheng represents the “city-heart care and wellness” model, precisely striking the core pain point of high-net-worth customers: they are not simply “enjoying their golden years to the fullest,” but “enjoying a high-quality, dignified life in familiar everyday life circles.” Whether it’s medical treatment and hospital services, or resources within the senior living community, it allows clients to feel that choosing China Ping An is a “reliable decision.”

When discussing how the release of the fourth set of life tables affects elder-care planning, Lin Lanhua’s tone became serious: “It means it’s very severe—the elderly are living longer and longer.” She believes this is both a challenge to the industry and a source of mission for agents. “If we don’t plan now, in the future we really won’t know who to rely on.”

Even though her work is full of challenges, Lin Lanhua has never regretted her choice. “This industry makes me tougher in life. When I face difficulties, I’ll be more proactive and more upward-looking.” She hopes society can be friendlier to insurance agents, and she also calls on peers to stick to their principles: “Maintain a long-termist mindset—never change our original intentions.”

Conclusion

Seven years in the insurance business, three hundred seventy-seven policies, and the trust of seventy-three clients—this is how Lin Lanhua found a value that is more meaningful than just having a stable job. “I have to run ahead and work hard—where I’ll shine with the lights.” When she said this, her eyes were shining, just like the bright moment when she found her original intention.

Note:

1. High-end care and wellness

① Service recipients: Clients who purchase Ping An Life Insurance products and meet the criteria to become care-and-wellness members can enjoy the corresponding member benefits.

② Service providers: Enrollment services are provided by Ping An Life Insurance through its entrusted Ping An Health Internet joint effort with relevant third-party institutions. Accommodation services are provided by third-party companies with the required qualifications such as Ping An Zhen Yi Nian, etc.; paid services’ pricing standards vary by service provider and project—please refer to the actual order payment amount.

③ Special note: This introduction does not constitute an invitation or an offer. Only clients who recognize the products and whose premiums meet the rules may receive the services. Assessments and consultation results involved in the services are for health consultation reference only and cannot replace an in-person doctor visit or hospital diagnosis.

2. Medical treatment and outpatient/inpatient care services are provided by third-party medical institutions partnered with China Ping An; the specific service contents and scope shall be subject to the actual signed agreement.