OpenAI's ChatGPT advertising business annual revenue surpasses $100 million

LootboxPhobia · 2026-03-27T05:40:39+00:00

OpenAI's ChatGPT advertising business has an annual revenue of over $100 million, with users coming from less than 20% of free and Go versions in the United States. The company has expanded its advertisers to over 600 and plans to launch self-service features while improving ad relevance.

LootboxPhobia

2026-03-27 05:40:39

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Investing.com – According to a Thursday report from The Information, citing a company spokesperson, OpenAI’s ChatGPT advertising business has already generated more than $100 million in annualized revenue, just six weeks after its pilot program launched.

The spokesperson said that the revenue comes from less than 20% of U.S. users of the free and Go versions of ChatGPT, who currently see ads every day. About 85% of free and Go version users are eligible to watch ads.

The spokesperson added that the company has expanded its base of advertisers to more than 600, and plans to roll out an access feature for advertisers’ self-serve service in April.

OpenAI is currently working to improve ad relevance, with fewer than 7% of ads rated by users as low relevance.

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