If you often read articles about crypto, you might have seen content from CoinDesk. They are a fairly well-known media outlet in this industry and have won prestigious journalism awards. But there is something you need to know about their business structure.

So, CoinDesk is sponsored as part of Bullish, which is a global digital asset platform focused on institutional clients. Bullish itself is listed on the NYSE with the ticker BLSH and provides market infrastructure and information services. This relationship is important to understand because Bullish owns and invests in various digital asset businesses, including CoinDesk.

Because of this ownership structure, CoinDesk journalists and employees, including those who write about the crypto markets, can receive equity-based compensation from Bullish. This means they have potential financial interests in Bullish’s success.

Of course, CoinDesk has strict editorial policies to maintain integrity and independence. They have a set of principles designed to ensure freedom from bias and transparency in their publications. But it’s important for readers to understand that this corporate relationship is behind the scenes, and it influences how they operate.