Ha Chong Company Achieves a Strong Start in the First Quarter

This article is reprinted from: Heilongjiang Daily

Our reporter (Li Aimin): Since the beginning of this year, Harbin Heavy Machinery Co., Ltd. has been steadily moving forward toward its annual production value target of 150 million yuan with a vigorous state of mind of “charging into battle the moment we go into action, and striving to be first from the opening.” In the first quarter, Harbin Heavy consolidated its efforts to抓 production,拓 market, strengthen management, and promote innovation, with steady improvement in operating indicators. With ample orders on hand, it successfully achieved a “strong start” in the first quarter, laying a solid foundation for high-quality development throughout the year.

In the first quarter, Harbin Heavy achieved a production value of 42 million yuan, representing a steady year-on-year increase. As of the end of March, the company’s on-hand order scale had reached 100 million yuan, with sufficient reserves, providing strong support for subsequent production and operations. In terms of market expansion, good news has come one after another. It successfully won the China Resources Zhenxiong project, with a value of 1037 million yuan, securing the “first prize” in the competition in the bulk material equipment market. It also continued to follow up on key projects such as Guizhou Energy Dafang, China Coal Guangyuan, and Huaneng Yuwang, showing a good momentum of “breakthroughs at multiple points and overall improvement” in market expansion.

The remarkable results are attributable to the company’s continued deepening of the “Six Modernizations” marketing strategy, namely: systematic market analysis, efficient sales channel expansion, categorized customer group positioning, professionalization of business negotiation procedures, continuous improvement of product services, and ongoing enhancement of the after-sales service system. Since the start of the year, Harbin Heavy has strengthened its after-sales service capabilities. Immediately after the Spring Festival, it arranged technical personnel to go to each project site to carry out technical briefings and commissioning. A total of 27 equipment operation issues were resolved, customer satisfaction reached 98.6%, and an “one project, one file” service ledger was established to achieve end-to-end responses.

Technological innovation and intelligent manufacturing have become the core engines. Harbin Heavy closely seized opportunities provided by the national equipment renewal and renovation policy, focusing on implementing the “Three Focuses” strategy. It concentrates resources to push ahead with technical breakthroughs for the 3000-ton/hour crawler bucket-wheel excavator, and the first production and sales of large bucket-wheel stacker/reclaimers with a turning radius of 45 meters and above. At the same time, it invested 20 million yuan to launch the first-phase construction of the “Domestic Base Equipment Intelligent Upgrade Project for Large-Scale High-Efficiency Intelligent Bulk Material Machinery,” carrying out intelligent upgrades of idle factory buildings and promoting a shift in production mode toward digital and intelligent transformation. At present, multiple pieces of equipment have entered the commissioning stage.