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In 2025, Seres' revenue reached a new high of 165.05 billion yuan, with R&D investment of 12.51 billion yuan, a year-on-year increase of 77.4%.
On March 30th, technology and science-based enterprise Sailors released its 2025 annual performance report. Data shows that Sailors achieved an operating revenue of 165.05 billion yuan for the year, setting a new record high, a year-on-year increase of 13.7%; net profit attributable to shareholders of the listed company was 5.96 billion yuan, achieving profitability for two consecutive years.
During the reporting period, Sailors invested 12.51 billion yuan in research and development, a year-on-year increase of 77.4%, providing a solid foundation for technological innovation and product iteration. At the same time, the company plans to distribute a cash dividend of 0.8 yuan per share (tax included), with a total cash dividend of 1.9 billion yuan (tax included) in 2025.
Annual revenue hits record high, Qidong deliveries exceed 420k units leading the premium market
Data indicates that in 2025, Sailors’ new energy vehicle sales reached 472,269 units, a year-on-year increase of 10.6%, helping the annual revenue reach a new high, with a gross profit margin of 28.8% for new energy vehicles; simultaneously, the net cash flow from operating activities reached 28.91 billion yuan, maintaining ample cash reserves.
The Qidong series products lead the high-end market, with a total delivery of over 420k units in 2025, making it the highest-selling Chinese luxury brand in the domestic market. Among them, the Qidong M9 delivered over 110k units annually, maintaining the top spot among 500k-yuan-class models for two consecutive years; the Qidong M8 delivered over 150k units, ranking first in the 400k-yuan sales segment; the all-new Qidong M7 delivered over 110k units annually. Built with the five high standards of “high safety, high reliability, high performance, high quality, high value,” Qidong achieved the milestone of one million units in just 46 months, continuously setting new records for delivery speed in China’s high-end new energy vehicle market.
In the field of intelligent assisted driving, Qidong is highly favored by users. Data shows that in 2025, Qidong accumulated 3.8 billion kilometers of intelligent assisted driving mileage, with an average of 10.33 million kilometers added daily; active users of intelligent assisted driving reached 95.4%. During the Spring Festival in 2026, the intelligent assisted driving mileage share of Qidong M9 was 51.9%, with user trust in intelligent assisted driving significantly increasing.
In 2025, the Qidong brand’s momentum continued upward. In the Gelan Road “2025 Second Half New Energy Vehicle Brand Health Research Report,” Qidong ranked first in three key indicators: Net Promoter Score (NPS), brand development confidence index, and the “Favored by 100 People” index for brands above 300k yuan. The 2025 Hurun China Brand List valued the Qidong brand at 33 billion yuan.
The Qidong brand was again selected for the China Central Radio and Television’s 2025 “Brand Power Nation Project,” and was featured three times on the CCTV Spring Festival Gala, further expanding its influence. In December last year, Qidong M9 was exhibited at the National Museum of China, becoming the only new energy vehicle selected for the “Achievements of China’s Manufacturing ‘14th Five-Year Plan’ Exhibition.”
In the first quarter of this year, Qidong products continued to undergo iterative upgrades. On March 23, the innovative smart SUV Qidong M6 began small-scale orders, which have now exceeded 60k. Meanwhile, the Qidong M8 and Qidong M7 received upgrades, further enriching consumer choices and solidifying its leading position in the luxury new energy vehicle market.
Research and development investment exceeds 12.5 billion yuan in 2025 to drive core competitiveness
As a technology and science-based enterprise, Sailors has always adhered to the “software-defined vehicle” technological route,坚持创新驱动,保持高强度研发投入。数据显示,2025年赛力斯研发投入达到12.51B元,同比增长77.4%,研发投入强度与增速均保持行业领先水平。
与此同时,研发人才队伍不断壮大。截至2025年末,研发人员达9,019人,同比增长45.4%,占员工总数比例提升至41.1%;获得累计授权专利8,046件,核心技术自主可控能力持续提升,不仅推动产品迭代升级,更为应对行业变革、拓展全球市场提供了坚实的技术保障。
依托高强度研发投入,赛力斯深耕电动化、智能化,相继落地了赛力斯智能安全、魔方技术平台2.0、超级增程等创新技术成果。赛力斯始终坚持“增程+纯电”双轮驱动的技术路线,增程器业务以37.5%的市占率跃居中国市场第一;纯电领域同样加速突破,纯电车型销量占比持续攀升。
赛力斯积极实践、探索构建以AI+5G为基座的汽车产业大脑,广泛链接产业及社会资源,跨界融合,逐步形成覆盖全生命周期、全场景价值的智慧生态体系。此外,公司还积极推进人工智能的产业化应用落地,通过与头部企业、高校深度合作,探索具身智能、Robotaxi等有情感、更智慧、更安全、可信赖的移动智能体业务。
A+H双资本平台赋能 推动全球业务战略落地
赛力斯持续深耕ESG治理,将可持续发展理念深度融入生产经营、研发创新、供应链管理的全流程。凭借扎实的ESG管理实践与突出的可持续发展成效,2025年10月赛力斯荣获国际权威指数机构MSCI(明晟)ESG最高评级AAA级。
去年11月5日赛力斯在香港交易所主板挂牌上市,成为首家“A+H”两地上市的豪华新能源车企。双资本平台赋能下,不仅为公司注入长期发展动能,更将持续推动赛力斯技术创新、品牌价值提升以及全球化市场扩张。
凭借在高端市场的不断突破,赛力斯也获得资本市场持续看好。多家证券机构认为,赛力斯已构建起“技术+产品+资本”三位一体的发展格局,随着问界产品矩阵持续完善和海外市场加速拓展,公司有望在高端新能源赛道持续领跑,推动销量与盈利能力稳步提升。
2026年,赛力斯将坚定聚焦高端智能电动汽车主业,持续造好高端车、服务好车服务好用户,力争两年内实现第二个百万辆目标;在夯实国内市场基础上,加快面向海外市场的车型研发与运营体系搭建,稳步提升全球化车型市场表现。同时,积极推进智能机器人等创新业务落地,培育长远发展的新增量。