Taobao Live 2026 new product target sales growth of 100%

On April 8, Taobao Live announced that in 2026 it will focus on three areas and increase investment: improving differentiated recognition of high-quality streamers; aiming to drive a 100% increase in sales of new products; and stepping up premium content to attract more high-quality users. In addition, it was learned that Taobao Live has already launched two S-level IPs around new products: the “Super New Release” IP and “Adventure Radio.” (Jiemian News)

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