Paribu and Chiliz are forming a strategic partnership to advance the future of SportFi in Turkey.

Two leading brands are joining forces to accelerate innovation and growth in blockchain solutions for the sports and entertainment world.

Turkey's cryptocurrency ecosystem development is led by Paribu, along with the global leader in blockchain solutions for sports and entertainment, Chiliz, which today announced their strategic partnership aimed at bringing the next phase of innovation in the SportFi field to life in Turkey. This collaboration marks a turning point for both companies, opening a new chapter in their vision to redefine fan engagement in sports and the use of digital assets.

Paribu's extensive market experience, expertise in the blockchain field, and reliable infrastructure, combined with Chiliz's blockchain technology specifically designed for sports and entertainment, will enable the creation of a more accessible, innovative, and integrated ecosystem for fans and partners.

Beyond technical integration, the two companies will work side by side to develop new partnerships with sports clubs and entertainment brands to expand the SportFi market in Turkey.

As part of the integration, Paribu Net's local token PRB will be exchanged for Chiliz (CHZ) for token holders. Technological developments in the Paribu Net infrastructure will be used for the future development of the Chiliz network.

Paribu CEO Yasin Oral stated, "This partnership brings together two strong and innovative players in their markets. By combining Paribu's leadership and reliability in the Turkish crypto industry with Chiliz's expertise in sports and entertainment, we are building a SportFi ecosystem that will benefit fans, clubs, and partners."

Chiliz CEO Alexandre Dreyfus stated, "Paribu has solidified its leading position in the Turkish crypto ecosystem, and working with Paribu allows us to serve one of the world's most passionate sports markets. This collaboration is not just about technology; it is also about creating long-term value for fans and offering new opportunities in digital sports engagement."

Paribu has been one of the largest validators of the Chiliz network for many years and enables early access of CHZ and fan tokens to the Turkish market. This step reinforces their joint commitment to enhancing the role of blockchain in the sports world.

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