A couple of days ago, a former US president casually posted something with "$BIG" on social media, and the crypto world instantly went wild!

Here’s what happened: Right after the post, within 10 seconds on the Solana chain, a token named BIG popped up. Guess what? Its market cap shot up to $5.3 million! But the good times didn’t last long—it quickly plunged to $360,000, dropping faster than bungee jumping. A bunch of people FOMOed in at the top and got trapped in no time.

Honestly, this kind of thing isn't new in the crypto space. Whenever a celebrity casually drops a word, some project immediately jumps on the bandwagon and launches a token. Retail investors see the hype and rush in. The problem is, 9 out of 10 of these meme coins have little to no real use case, relying entirely on hype and sentiment. Once the buzz fades, the price shows its true colors.

From a market perspective, this wave of actions exposes two issues: First, celebrity effect is still powerful in crypto—a few words can stir up a storm. Second, speculative sentiment is excessive; many people jump in without researching the project at all, showing a dangerous lack of risk awareness.

My take? Don’t take this kind of hype too seriously. Whether that former president will actually launch a token is still a mystery, and even if he does, the risks with these plays are sky-high. Every so often, the crypto world has a new get-rich-quick myth, but there are far more tales of people hitting landmines.

So what should regular players do? Here are a few tips:

First, don’t react to every bit of hype. Chasing every hot trend is basically handing your money to the whales.

Second, do your homework before investing—does the project have real technical backing? Is the team reliable? What are the use cases? Don’t just stare at the candlestick chart.

Finally, remember this: only play with spare money. Protecting your principal is more important than anything else. There are plenty of opportunities in crypto, but only if you survive long enough to see them.

The market is never short of excitement; what’s missing is a cool head. Stay calm, take your time, and you’ll have the last laugh in this crazy market!