With nothing better to do, I searched for CZ and Justin Sun on short video platforms and noticed something quite interesting.

CZ's tags are very focused: updates after release from prison, status as the richest Chinese, founder of a leading exchange—these are all hardcore achievements. As for Justin Sun? Buffett lunch, space trip, million-dollar banana... all highly topical personal stunts.

One stands out because of business capabilities; the other becomes famous through IP management. But guess what? Judging by views and comments across videos, Justin Sun is actually generating more buzz. Maybe it’s because he creates so many topics that it’s easier for him to break out of the crypto circle and reach regular people? After all, stuff like eating a banana is something even people who know nothing about crypto can watch and poke fun at.

Sometimes I wonder, in this industry, is quietly getting things done more influential, or does high-profile marketing leave a bigger mark?