People who come from Wall Street often know best how to flip the table on Wall Street.

Two former executives from trillion-dollar asset management companies, who led the most successful Bitcoin ETF project in history. Instead of basking in the spotlight and continuing to reap glory, they chose to step away. Not to retire, but to go after something even bigger.

Their target is a bold and simple opportunity: moving the entire stock market onto the blockchain. Think about it—billions of people around the world want to buy Apple or Tesla stock, but they're either stuck waiting for trading hours (if U.S. markets are closed, you just have to wait) or blocked by high account-opening thresholds. Traditional brokers have too many rules for the average person to navigate.

So what's their solution? An on-chain stock trading platform, running 24/7, as seamless as buying or selling Bitcoin on a major exchange. No need to understand technical jargon like private keys or gas fees—just register with your email and start trading, with an experience that matches mainstream brokerage apps.

One of the key figures, named Kevin, put it bluntly: "Our real competitors aren't those decentralized exchanges—they're the traditional brokers. We want to use Web3 infrastructure to create a Web2-level user experience."

Even more ruthless is their market strategy. Instead of rushing to tackle the tough U.S. market, they're starting in Southeast Asia and Latin America. People in these regions are eager to access Wall Street assets, yet face the highest barriers from traditional finance. Regulation is relatively flexible, demand is strong—making it the perfect testing ground.

Why do they dare to do this? Because these folks know both sets of rules inside and out. They've mastered traditional finance—dividends, stock splits, risk control—from years at BlackRock. And they've just proven themselves in the crypto world with decentralization, 24/7 trading, and on-chain transparency. They've worked both sides and know how to stitch compliance and innovation together.

If they pull this off, the impact won't just be on the crypto world. The entire business model of traditional brokers will have to be rethought—when stock trading becomes as easy and accessible as sending a WeChat message, who would still want to be shackled by trading hours and geographic restrictions?