These past few days, U Card has become a hot topic, somewhat unexpectedly so. Financial media outlets are reporting on it one after another, and there are countless tutorial posts on Xiaohongshu, detailing everything from the process of opening a Visa bank card to how to use it to subscribe to overseas services like ChatGPT, with thorough and detailed explanations.



What’s interesting is the power of this combined approach. Ordinary users initially just want to solve a payment problem, but they are gradually guided to learn about digital wallets, engage with USDT and other cryptocurrencies, and eventually naturally enter the crypto world. It may seem unintentional, but each step is closely linked.

From a customer acquisition perspective, this dissemination method is truly clever. It’s not about hard-selling cryptocurrencies, but rather starting from everyday needs, allowing users outside the circle to come in on their own. Xiaohongshu, financial media, and payment convenience—these elements stacking together have propelled U Card’s popularity.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 5
  • Repost
  • Share
Comment
0/400
NFTRegretDiaryvip
· 9h ago
Haha, this marketing tactic is really clever, gradually tricking you into the crypto world. --- Another seemingly harmless payment tool, but actually an invisible gateway to the crypto space. --- Those tutorial posts on Xiaohongshu are really ruthless, using everyday needs as bait, making it hard to guard against. --- This is what’s called "seamless customer acquisition," right? Before you know it, you're already in the crypto world. --- Payment → Wallet → USDT → Full position to zero, I feel like I see myself. --- Brilliant, from solving payment pain points to FOMO buying coins, all that's missing is a crash teaching video. --- So Xiaohongshu is the strongest communication platform in the crypto world, capable of brainwashing better than any KOL. --- Got it, the next trend is teaching newbies how to use U Card, and then they automatically fall into the trap. --- I've seen this routine before, soon there will be posts titled "U Card Trap Avoidance Guide." --- The more I look, the more I think it's not U Card gaining popularity, but the start of a new round of韭菜 (leeks) being harvested in the crypto world.
View OriginalReply0
RugResistantvip
· 9h ago
Wow, this is what they call "boiling a frog in warm water" marketing, truly brilliant. U Card's move this time is really ruthless, one link after another, completely unstoppable. Basically, they’ve identified everyone's pain point of wanting to use overseas services, then logically bring people into the crypto ecosystem. This approach is indeed sophisticated, much smarter than simply shouting "buy coins." That bunch of tutorial posts on Xiaohongshu really help, now anyone can learn. But I’m worried there might be another cycle of cutting leeks... However, this does indeed showcase a new way of customer acquisition in Web3, worth pondering. Enter with caution, don’t be brainwashed by that closed-loop logic.
View OriginalReply0
HashBardvip
· 9h ago
ngl the funnel design here is lowkey genius... users think they're just solving payment friction but they're actually being gently ushered into the whole crypto narrative arc. it's narrative engineering disguised as utility.
Reply0
AlwaysMissingTopsvip
· 9h ago
Typical funnel marketing, tricking people into the crypto world from payment tools haha Honestly, this tactic is really clever, it's completely a phishing scheme but it’s hard to point out any flaws Those tutorial accounts on Xiaohongshu are really outrageous, they speak more professionally than bank customer service... Another batch of newbies has been set up This move can be hyped up for a whole year, a textbook-level customer acquisition method U Card Fire is popular, but don’t ask me how they make money I'm just worried that regulation will come down hard, and all this hype will be for nothing
View OriginalReply0
PaperHandsCriminalvip
· 9h ago
Haha, this routine is brilliant. That's exactly how I gradually got hooked. --- Another story of "just want to make a payment," and it ends up with USDT being configured. --- The folks at Xiaohongshu explain things so thoroughly, to the point that I now monitor coin prices daily. --- Basically, it's like boiling a frog in warm water—so comfortable that you don't realize you're already in the crypto world. --- The customer acquisition logic is indeed clever, from payments → wallets → assets, a one-stop service that directly pulls you into the trap. --- I'm a bit suspicious about the relationship between these financial media and U Card... Why are they so uniform? --- It seems like a daily necessity, but every step is pulling you into deeper waters. --- The most outrageous thing is that several people around me got on board this way. They just said, "Let's try," and now their entire assets are on the chain.
View OriginalReply0
  • Pin

Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
  • بالعربية
  • Português (Brasil)
  • 简体中文
  • English
  • Español
  • Français (Afrique)
  • Bahasa Indonesia
  • 日本語
  • Português (Portugal)
  • Русский
  • 繁體中文
  • Українська
  • Tiếng Việt