Ferrari now accepts Ethereum payments in the U.S. and Europe. The luxury automaker has officially integrated ETH as a payment option for vehicle purchases across both markets. This marks a significant milestone in cryptocurrency adoption by traditional premium brands, signaling growing mainstream acceptance of Ethereum for high-value transactions. The move reflects increasing institutional interest in utilizing blockchain-based payments for real-world commerce, particularly in the luxury sector. It's another example of how crypto infrastructure is breaking into conventional business ecosystems.