TauntCoin's Mindo Shark Arena has recently launched a 2-month on-chain PVP competition with a total prize pool of $60,000, releasing $30,000 each month.

This design is quite interesting. The project team did not follow the common route of large capital whales battling it out; instead, they intentionally targeted a different competitive dimension—focusing on active retail investors and strategic players, effectively opening up a new competitive space. This approach is especially practical for startups: attracting highly engaged users with relatively controllable costs and quickly building a core community.

From the participation perspective, the competition emphasizes strategy and activity rather than capital size, giving more ordinary players a sense of involvement. The monthly release schedule extends the user lifecycle, alleviating liquidity pressure on the project team and providing participants with opportunities to profit in stages. For projects aiming for rapid cold start and genuine user accumulation, such competitive activities are highly effective.