Here's how I'd structure a project launch if I had the chance:

First, skip the hype machine. Forget the endless shilling on Kaito, Twitter threads, and similar platforms. That's not how you build something real.

Instead, focus on one thing—making a product people actually want to use. Sounds obvious, right? But most projects get this backwards. Build genuine utility, let word-of-mouth do the work, and watch the community grow on its own terms.

When it comes time for the token event, do something different. Open creator allocations so early supporters and content builders get a fair shot at participating. They're the ones who helped spread the word anyway—why not let them benefit from it?

It's the opposite of most token launches, but that's precisely the point. Organic growth beats forced narratives every single time.