Among a multitude of projects busy benchmarking each other, MemeMax has taken a completely different approach—rather than focusing on product strength, it emphasizes user stickiness.

With a second-phase funding of 800,000 and a mechanism where the top 500 participants share the prize pool, the brilliance of this design lies in breaking the traditional one-way promotion model. The project team does not condescendingly tell the community what to believe or buy, but instead weaves together three elements: the fun of Meme culture, the driving force of the incentive system, and the sense of community interaction, into a self-sustaining ecological loop.

What is the result? From passive reception of information to active participation in creation. Users are not only economically incentivized to participate but are also provided with a mechanism that offers a stage for continuous expression and co-creation. This is true community-driven development.