A century-old investment firm just proved something worth paying attention to: you don't need to chase every hype cycle to win in markets. Their latest ETF is outpacing competitors by a meaningful margin, and here's the kicker—they're doing it while deliberately sidestepping the Magnificent Seven bubble.

Think about that for a second. Everyone and their mom is piling into the same mega-cap tech names, fighting over crumbs in a crowded trade. Meanwhile, this traditional player found better returns by thinking differently. They're looking at the parts of the market others overlook, avoiding the FOMO trap that's caught so many.

It's a lesson that applies beyond traditional finance. In crypto markets, we see similar patterns—retail gets swept up in the latest hot token narrative, institutions take a step back and find edge in fundamentals. Diversification and contrarian thinking still matter, whether you're picking ETFs or evaluating blockchain projects. Sometimes the best move isn't following the crowd into what everyone's already pricing in.