There is no shortage of hardcore technology in the Web3 privacy track; what is lacking is a viable business model. Look at those protocols with beautifully written technical papers—ultimately, they all hit a dead end: they can't make money. Some get stuck in self-indulgent R&D, unable to find practical business applications; others only know how to trade coins, and when the token hype dies down, the entire project is finished.

This dilemma is most evident in privacy protocols. One industry practitioner who has handled the commercialization of over ten blockchain projects has seen too many good technologies wasted simply because no one thought about how to monetize them. It wasn't until he came into contact with Walrus that he felt some things might really be different.

Compared to other privacy protocols, Walrus has a big advantage—it's backed by the infrastructure of the Sui ecosystem. What benefits does this bring? Lightweight design, easy for enterprises to integrate without major architecture changes; strong compatibility, adaptable to various business scenarios; and friendly compliance, opening doors for cooperation with governments and enterprises. In other words, this protocol inherently has more business genes than others.

Based on these advantages, he developed a layered pricing model for Walrus, with different charges for different clients. On one side, connecting with government and enterprise clients; on the other, engaging Web3 projects and traditional large companies, exploring the different needs of each customer type. Finally, he linked the entire process—technology → scenarios → revenue—forming a self-sustaining ecosystem. This way, privacy technology shifts from a cost burden to a profit-generating asset.

Transforming from a purely technical marvel to a business model that is also impressive is no easy feat.