2026-01-09 10:25:16

With the lowering of the threshold for AI video production tools, all content looks pretty much the same. This is also an interesting issue—marketing videos from OpenSea and character animations made by a collector using the same AI tools are almost indistinguishable in visual effect.

This phenomenon is actually quite unfavorable for big brands. Think about it, brands originally relied on unique creativity and expressiveness to build recognition. But now, with the same tech stack, the outputs become indistinguishable. This directly reduces the brand premium of top projects.

In the NFT and Web3 ecosystem, this problem might be even more apparent. Everyone is using the same set of tools, making creativity easily homogenized, and platform professionalism cannot be effectively demonstrated.

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HashBrownies

· 01-12 03:17

Haha, this is the cost of democratization. Big companies also have to play the same card game with us. --- What are the folks at OpenSea thinking? They spend a lot on a team, but the results are even worse than some degen casually using AI. Incredible. --- At the end of the day, creativity is valuable. When tools become cheap, it exposes who really has no ideas. --- Web3, this small patch of land, already suffers from severe homogenization. Now with AI tools taking over, aesthetic standards are collapsing. --- Brand premium is being crushed by technology. It’s quite heartbreaking. Maybe this is the future. --- Really, using AI for videos now is like building websites with templates—anyone can copy. --- Isn’t it just about democratizing content creation? It’s definitely a big blow to the top players. --- Now, good quality no longer equals a competitive advantage.

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RooftopVIP

· 01-09 10:50

That's the price of democratization. As technology becomes more widespread, no one can really stand out anymore. Brands should be worried; the era of spending big money to hire top directors might really be over. Web3 is even more extreme, with a bunch of project videos looking like pirated copies copying each other... it's hard to hold together. The overall trend of the world is that after a long period of division, there will be unity; after unity, division. Now is the stage of "unity." To put it simply, creativity is becoming increasingly devalued, and the era where traffic is king has arrived. Haha, no wonder the viral videos all have that same vibe; I thought I was the only one who noticed.

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NeverVoteOnDAO

· 01-09 10:35

Haha, now even the big companies have to use the same overused tools with us... Losing brand premium is really quite disheartening. Web3 is even more hilarious; everyone is copying the same prompt, and no one can tell who is who. Creativity has been crushed by tools, but that's also competition. NFT communities are like this—the price of democratizing tools. Honestly, it still comes down to the content itself; tools are just a facade.

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SadMoneyMeow

· 01-09 10:29

This is true equality. Big companies and individuals are now on the same track. LOL

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MEV_Whisperer

· 01-09 10:27

Basically, this is the backlash of democratization. The better and cheaper the tools become, the harder it is for anyone to stand out. OpenSea's videos are on the same level as wild collectors' animations, and big brands are really in an awkward position this time.

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