Been monitoring around 20 major crypto Twitter accounts over the past year. The numbers tell a sobering story. Back in 2024, we saw an average follower growth rate hitting 35% across the board—that was the high tide. Fast forward to 2025, and things look drastically different. The average growth rate has tanked to just 6%. Impressions are plummeting. Engagement metrics? Down across the board. Here's the real kicker: retail investors simply haven't made a comeback. The momentum is gone. Meanwhile, the algorithm seems to have turned against the entire crypto space—content that used to generate buzz now barely gets eyeballs. It's not just a slowdown; it feels like a fundamental shift in how the market is moving.
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Been monitoring around 20 major crypto Twitter accounts over the past year. The numbers tell a sobering story. Back in 2024, we saw an average follower growth rate hitting 35% across the board—that was the high tide. Fast forward to 2025, and things look drastically different. The average growth rate has tanked to just 6%. Impressions are plummeting. Engagement metrics? Down across the board. Here's the real kicker: retail investors simply haven't made a comeback. The momentum is gone. Meanwhile, the algorithm seems to have turned against the entire crypto space—content that used to generate buzz now barely gets eyeballs. It's not just a slowdown; it feels like a fundamental shift in how the market is moving.