2025年投资者必知：如何选择适合自己的หุ้นโบรกเกอร์

Want to make money in the stock market? Choosing the right broker### is truly crucial. With so many options available, which one is suitable for you? Don’t worry, this article will help you clarify.

5 Essential Questions to Ask Before Choosing a Broker

Before opening an account, investors need to consider the following aspects:

( 1. Security and Regulatory Qualifications

This is the most basic and critical factor. Your funds and stocks are ultimately held by the broker), so selecting a regulated and legitimate institution is the baseline. Check whether the broker is authorized by the Securities and Exchange Commission of Thailand###ก.ล.ต.### or other international financial regulatory bodies.

2. Range of Trading Products

Different brokers offer different investment tools. Some only handle stocks, while others also provide derivatives, funds, bonds, and more. Choose based on the products you want to invest in.

3. Ease of Use of Trading Platform

Even the best tools are useless if they are hard to use. Is the order placement interface intuitive? Are market data comprehensive? Are technical analysis tools sufficiently rich? These factors influence your trading experience.

4. Fee Structure

Commission, transaction fees, withdrawal fees, etc., all need to be calculated clearly. A seemingly low commission of 0.15% might be cheaper than 0.157%, but don’t be attracted by low prices and blindly open an account. Compare overall costs.

( 5. Quality of Customer Service

Can issues be resolved quickly? How many languages does customer support support? Is there 24-hour service? These details are very important at critical moments.

Comparison of 6 Major Local Stock Brokers in Thailand

) 1. Siam Commercial Bank Subsidiary Broker ###BLS(

As a broker under a well-established Thai financial institution, this broker’s reliability is unquestionable. They developed the TradeMaster platform, which integrates quick order placement, technical scanning, automated trading, and more.

Core Features:

• Commission: 0.15%-0.25% (no minimum)
• Platform: Bualuang TradeMaster
• Research Tools: Bualuang Investment Station
• Account Opening: Online + Offline

) 2. Innovative Player Under Thai Commercial Bank ###InnovestX(

Formerly known as ไทยพาณิชย์ ปรึกษา, rebranded as InnovestX, reflecting its embrace of new technology. The InnovestX app supports not only stocks but also multiple asset classes.

Core Features:

• Commission: 0.15%-0.25% (using E-Confirmation, no minimum)
• Platform: InnovestX app
• Research Tools: InnovestX Channel
• Account Opening: Online + Offline

) 3. Stable Choice from Kasikornbank System ###Kasikornbank Securities(

Kasikorn Securities is characterized by its diverse product offerings: not only stocks and warrants but also DRs (Depository Receipts) and foreign stocks. The K-CyberTrade platform is specially optimized for stock trading.

Core Features:

• Commission: 0.15%-0.25% (no minimum)
• Platform: KS ONE
• Research Tools: KS Research Institute
• Account Opening: Online + Offline

) 4. Comprehensive Financial Service Provider ###Finansia Syrus - FSS(

Finansia Syrus is known for its in-depth research and advanced trading tools. They have over 400 experienced investment advisors providing institutional-level market analysis. Supports trading in 29 global stock markets, very attractive for international investors.

Core Features:

• Commission: Starting at 0.15% (cash accounts can be 0%)
• Platforms: Finansia Smart Access, Finansia HERO
• Research Tools: In-depth market analysis reports
• Special Accounts: Cash accounts favored by retail investors

) 5. Regional Financial Giant ###Maybank Securities - MBKET(

Maybank has a strong Southeast Asia network advantage, especially useful for investors interested in regional markets. The Maybank Trade TH platform provides carefully researched data and recommendations.

Core Features:

• Commission: Starting at 0.157%
• Platform: Maybank Trade TH
• Research Tools: KE Live research reports
• Advantage: Expertise in Southeast Asian markets

) 6. Dual Strength in Products and Technology KGI Securities

KGI Securities excels in advanced trading technology and a wide range of products. Their i-Trading platform offers real-time data streams and professional-grade analysis, attracting many active traders. Supports 3 account types to meet different needs.

Core Features:

• Commission: Starting at 0.157%
• Platform: KGI POWER TRADE app
• Research Tools: Daily analysis reports
• Account Types: Cash account, cash balance account, margin account

Derivatives Trading and CFD Brokers

If you want to leverage small capital for bigger gains, there’s another option—CFD brokers. These institutions offer derivative contracts based on stock prices, allowing you to control larger positions with less capital.

Features of CFD Trading:

• Low capital requirement (possibly starting at $50)
• Two-way trading (profit from rising or falling markets)
• High leverage, high risk
• No equity, no dividends, no voting rights
• Suitable for short-term trading

Note: CFD products carry much higher risks than direct stock ownership and are not suitable for all investors.

Comparison of 6 Major Brokers by Type

How Should Investors Make the Final Decision

Step 1: Clarify Your Investment Style

• Long-term investors should choose brokers with rich products and deep research
• Active traders need to prioritize platform speed and comprehensive tools
• International investors should consider market coverage

Step 2: Calculate Actual Costs Don’t just look at commissions; include potential account fees, withdrawal fees, financing costs, etc. Sometimes, a total cost of 0.15% can be higher than 0.157% elsewhere.

Step 3: Try Out the Platform Most brokers offer demo accounts. Be sure to test the platform’s usability before opening an account.

Step 4: Verify Regulatory Qualifications Ensure the broker is authorized by ก.ล.ต. and avoid dealing with unlicensed operators.

Conclusion

There is no absolute “best” stock broker—only the one that is most “suitable” for you. The key is to decide based on your investment goals, risk tolerance, and trading preferences.

The six main brokers in the Thai market each have their own characteristics, from established, stable banking-related firms to innovative tech-driven newcomers. If you’re interested in derivatives, there are other options, but make sure to fully understand the risks involved.

Finally, remember: before choosing a broker, verify its regulatory status and reputation record. Your investment safety starts with selecting the right platform.