2026-01-16 12:42:26

MetaMask's business model has changed. The once simple wallet now displays in-app advertisements. This reflects a larger trend — Web3 infrastructure is seeking new monetization methods. From gas fees to transaction fees, and now to in-app advertising, wallets are no longer just self-custody tools but are gradually evolving into ecosystem platforms. Is this out of necessity or inevitability?

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BlockchainNewbie

· 12h ago

It's gotten to the point where even wallets have to advertise, web3 is still the same old trick. --- Metamask's latest move really made me laugh, from a pure tool to an e-commerce platform. --- Basically, they can't make a living from honest income, so they're starting to bleed users. --- Awesome, is the next step even requiring ads to export private keys? --- Is helplessness still inevitable? Anyway, it's a combination of inevitability and helplessness, a part of the business society. --- Infrastructure is starting to compete for ad space, is this really okay? --- It's been obvious for a long time that in the end, they'll all become platforms that harvest you.

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