When advertisers start infiltrating one-on-one conversations, what really changes? Think about it: your direct messages, your private chats with friends—suddenly they're not just yours anymore. There's a third party in the room now, watching, analyzing, inserting sponsored content into moments that should stay between you and the other person.

This raises hard questions. Does the platform become less trustworthy? Do relationships lose something authentic when commercial interests get woven in? For Web3 advocates pushing for user-owned communication channels, this is exactly the kind of scenario that sparked the whole movement—the idea that personal interactions shouldn't be commodified or surveilled by intermediaries. The more we normalize ads in intimate spaces, the more we normalize treating relationships as inventory.