Metaplanet CEO: Whether a company holds BTC depends not on faith but on management's determination

MarsBitNews · 2026-01-17T11:06:06+00:00

Japan Bitcoin Treasury Company's CEO Simon Gerovich pointed out that most companies do not hold Bitcoin not because of faith issues, but simply because it has not been on their agenda. Management teams that genuinely consider Bitcoin are willing to accept the pressure of long-term market misconceptions, making companies that adopt this strategy very few.

MarsBitNews

2026-01-17 11:06:06

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Mars Finance News: Simon Gerovich, CEO of Japan’s Bitcoin Treasury Company Metaplanet, posted on the X platform that the gap between companies holding Bitcoin and those not holding it is not about the strength of “faith” in the asset. For most companies, Bitcoin has never even entered the management discussion agenda; it is not rejected after debate, but simply not brought up at all. Simon Gerovich pointed out that management teams that seriously consider including Bitcoin in their asset allocation have long crossed a threshold that most companies never approach: that is, being willing to endure years of market misunderstanding while executing long-term strategies. As a result, very few companies worldwide actually adopt this strategy.

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