The fast-food giant Steak 'n Shake has recently made a major move—allocating over $10 million in Bitcoin from its corporate treasury.

After strengthening its payment system, this well-known restaurant brand has begun to adjust its asset strategy. Incorporating cryptocurrencies into corporate reserves—what does it mean? It indicates that traditional business giants are taking digital assets seriously. From payment infrastructure to asset allocation, step by step—this is how enterprises operate in the Web3 era.

This is not just about capital flow; it reflects the long-term value recognition of the crypto market by companies. When mainstream brands like Steak 'n Shake start to allocate Bitcoin reserves, it shows that digital assets have evolved from niche speculative instruments to institutional-level allocation tools.