Google DeepMind is opening its AI-powered interactive world generator, Project Genie, to Google AI Ultra subscribers in the United States. This experimental tool combines the Genie 3 world model, the Nano Banana Pro image generator, and Gemini, capable of creating 60-second playable environments based on text or image prompts. DeepMind hopes to advance the development of the world model by collecting user feedback, a key step towards artificial general intelligence, and increasing competition from startups such as World Labs and Runway.

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