Strategy launched its first non-US perpetual preferred stock product, STRE, targeting European investors in November last year. This was supposed to be an important step for the company’s international expansion. According to PANews, the issuance price of the product was set at €80, representing a significant discount compared to the €100 par value, and it promised an annual dividend yield of 10%. Although these conditions were quite attractive in the market, the fundraising result was only around $7.15 billion, and market response was rather lukewarm.
Considerations Behind the Issuance Scale and Price Discount
The €100 par value and the €80 issuance price reflect a 20% price difference, which usually indicates the issuer’s concerns about market demand. Coupled with the high 10% annual dividend promise, it should theoretically attract institutional investors seeking stable income. However, actual market reactions show that simple price discounts and high dividend yields are not enough to overcome other market concerns about the product.
Multiple Factors Contributing to Low Market Acceptance
Analysts point out that the lukewarm reception of STRE mainly stems from several key issues. First, the product is only listed on Luxembourg’s Euro MTF, a trading platform with limited coverage; mainstream brokers and retail trading platforms cannot participate in trading, severely restricting liquidity. Second, STRE lacks transparent pricing mechanisms and real-time market data, making it difficult for investors to obtain clear price references and trading information. These structural barriers create a “glass ceiling” for trading—despite the product’s favorable conditions, limited market accessibility discourages most potential buyers.
The Mystery of Strategic Adjustments
Currently, Стратегия has not announced any follow-up plans. The market is speculating whether the company will continue to focus on the European market or return to the US market. This silence itself sends a certain signal to the market—Europe’s first attempt may not have achieved the expected results.
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The STRE European debut with a face value of 100 euros has met a cold reception, and the issuer's prospects are uncertain.
Strategy launched its first non-US perpetual preferred stock product, STRE, targeting European investors in November last year. This was supposed to be an important step for the company’s international expansion. According to PANews, the issuance price of the product was set at €80, representing a significant discount compared to the €100 par value, and it promised an annual dividend yield of 10%. Although these conditions were quite attractive in the market, the fundraising result was only around $7.15 billion, and market response was rather lukewarm.
Considerations Behind the Issuance Scale and Price Discount
The €100 par value and the €80 issuance price reflect a 20% price difference, which usually indicates the issuer’s concerns about market demand. Coupled with the high 10% annual dividend promise, it should theoretically attract institutional investors seeking stable income. However, actual market reactions show that simple price discounts and high dividend yields are not enough to overcome other market concerns about the product.
Multiple Factors Contributing to Low Market Acceptance
Analysts point out that the lukewarm reception of STRE mainly stems from several key issues. First, the product is only listed on Luxembourg’s Euro MTF, a trading platform with limited coverage; mainstream brokers and retail trading platforms cannot participate in trading, severely restricting liquidity. Second, STRE lacks transparent pricing mechanisms and real-time market data, making it difficult for investors to obtain clear price references and trading information. These structural barriers create a “glass ceiling” for trading—despite the product’s favorable conditions, limited market accessibility discourages most potential buyers.
The Mystery of Strategic Adjustments
Currently, Стратегия has not announced any follow-up plans. The market is speculating whether the company will continue to focus on the European market or return to the US market. This silence itself sends a certain signal to the market—Europe’s first attempt may not have achieved the expected results.