Susan Miller enters NFT: how the famous astrologer is adapting to the blockchain era

For three decades, Susan Miller has confirmed her status as a pioneer in digital technologies. As early as 1995, when most people had barely heard of the internet, this innovative astrologer launched her website and attracted a million-strong audience. Now, in the blockchain era, Miller is once again preparing to ride a new wave of technology — this time towards NFT assets.

From the internet to blockchain: Susan Miller’s journey

Susan Miller’s internet story begins even before the first browser. Since launching her astrology portal in the mid-90s, she has watched the digital revolution transform how she connects with her audience. Over a million unique users visit her site each month, making it one of the most authoritative sources of astrological information online.

When Miller first encountered the concept of non-fungible tokens, she described the feeling vividly: “It was like I had entered a subculture that felt like landing in Area 51.” However, her enthusiasm quickly grew, and she realized that NFTs are a logical continuation of her path in building digital communities, similar to the internet boom of the late 20th century and the e-book era of the early 2000s.

Zodiac collection on Polygon: what you need to know about the project

Recently, Susan Miller announced the launch of her first NFT collection called “Susan Miller Stars.” The project features a series of 12,000 digital profile pictures (PFP), each reflecting the characteristics of one zodiac sign. To create a unique visual style, the team chose watercolor-inspired artworks reminiscent of the popular “World of Women” collection.

The Polygon network was selected as the technical foundation. The decision to use this network was made due to its low transaction fees, making participation accessible to a broader audience. Each NFT in the collection is valued at $199, which could generate approximately $2.4 million in a short period if fully sold out.

The project is managed by Web3 specialists, including the production agency CYNOSUR3 and the platform Moonwalk, known for their experience in creating successful digital assets.

Community via Discord: Miller’s strategy for engaging fans

Beyond the collection itself, Susan Miller is actively developing the infrastructure around her NFT project. Recently, she announced the creation of servers on Discord — a platform that has become the standard for Web3 communities. The response was incredible: within days of launch, the server attracted nearly 3,000 members.

NFT owners from Miller’s collection gain exclusive access to a dedicated channel with token control, creating an additional layer of interaction between the creator and the community. This allows the astrologer and her team to build deeper relationships with digital fans, using methods she refined over decades on the internet.

NFTs as a “public passport”: the astrologer’s vision of the future

According to Susan Miller, her understanding of NFTs has evolved over time. When friends first explained the technology to her, they compared NFTs to digital art — paintings that can be hung on a virtual wall. But Miller sees something more in them.

“Initially, NFTs really started as art, but over time, they have become a kind of public passport,” she noted. Miller observes how major corporations, fashion houses, music producers, and even sports organizations like NFL are integrating NFTs into their strategies. She believes this phenomenon is developing beneath the surface and will soon become mainstream, similar to the wave of autonomous vehicle adoption.

Miller’s team’s interest in the technology did not arise in a vacuum — she closely follows high-profile collaborations between traditional business and the Web3 ecosystem. Partnerships in the NFT space present an attractive opportunity: high growth potential with relatively low risk, especially when it involves attracting an audience unfamiliar with cryptocurrencies.

Why now: context and prospects

Susan Miller’s journey into the world of NFTs symbolizes a broader trend where established brands and influential figures experiment with blockchain technologies. Unlike speculative projects, Miller’s collection relies on an existing community, deep roots in internet culture, and a clearly articulated vision of the future.

As a pioneer who adapted her content to the early internet and survived numerous technological transformations, Susan Miller once again proves that anticipation and innovation are complementary qualities. Her entry into the NFT ecosystem offers an interesting case study on how legacy brands can remain relevant in the Web3 era.