Trump's DTTM Operations Files NFT and Metaverse Platform Trademark, Signaling Major Expansion

DTTM Operations, the company responsible for managing former President Donald Trump’s intellectual property rights, has submitted a trademark application to the U.S. Patent and Trademark Office (USPTO) that suggests plans to launch an NFT and metaverse platform. The filing encompasses a range of blockchain-based products and services, indicating a serious foray into the digital asset and virtual world space.

Trademark Filing Details Reveal NFT Roadmap

The USPTO application outlines comprehensive offerings in the NFT and blockchain sectors, including NFT access services, cryptocurrency transaction management, virtual reality software and hardware, and gaming software featuring crypto tokens designed for use in online virtual worlds. According to the filing description, the platform would feature digital collectibles that incorporate images, sounds, videos, and texts associated with Donald J Trump.

“Computer services, namely, creating an on-line virtual environment for exchange of digital collectibles featuring images, sound, videos and texts of Donald J Trump,” the official filing states. The application has been accepted by the USPTO and is currently under examiner review, though neither the exact launch timeline nor specific platform details have been publicly disclosed.

Understanding the Metaverse Movement

The metaverse concept, after gaining substantial momentum during the 2021 bull run, attracted significant attention from major corporations and celebrities seeking to establish virtual presences. Companies like Nike and personalities such as Tony Hawk invested in metaverse experiences, though enthusiasm from many major brands has since waned as the broader market shifted focus.

The metaverse refers to persistent virtual reality environments where users can interact, conduct transactions, and participate in activities beyond geographical and physical constraints. While early adoption was widespread, sustained user engagement has proven challenging for many platforms.

Trump’s Broader Crypto and NFT Strategy

This metaverse filing represents just one component of Trump’s expanding presence in the cryptocurrency and digital asset space. The former President previously launched his own TRUMP memecoin and has committed to exploring bitcoin as a potential U.S. reserve currency. Additionally, Trump has released multiple collections of NFT trading cards, some of which provided holders with exclusive benefits—including access to Trump-branded merchandise, dining experiences at Trump National Golf Club in Jupiter, Florida, and other premium offerings.

The diversification into both memecoins and NFTs demonstrates a systematic approach to monetizing his personal brand within the digital economy. The metaverse platform filing suggests this strategy is expanding further into immersive digital environments.

Market Implications for Metaverse Tokens

Should DTTM Operations successfully launch this platform, the development could potentially invigorate metaverse-related tokens that have underperformed since the 2021 peak. Sandbox (SAND), currently trading at $0.10, and Decentraland (MANA), at $0.12, have faced declining valuations as mainstream interest in metaverse projects has diminished.

A high-profile metaverse platform associated with Trump could attract renewed attention to the sector, particularly given his influence over certain demographic segments and his demonstrated ability to generate engagement around digital collectibles. However, any sustained market impact would depend on the platform’s actual user adoption, utility, and ongoing development quality.

Important Caveats and Risk Factors

While the trademark filing signals serious intent, USPTO applications alone do not guarantee product launches. Many companies file trademarks for strategic positioning or defensive purposes without subsequently bringing products to market. Additionally, the metaverse sector remains unproven in terms of long-term user retention and revenue generation, despite substantial capital investment from major technology companies.

The filing represents a documented intention, but execution risk remains significant. Market participants should monitor subsequent regulatory filings, business announcements, and development milestones before drawing conclusions about the platform’s viability or potential market impact.