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"The value of a token is not only reflected in its price but also in how the ecosystem rewards long-term participation of users," — digital finance researcher O. Marchenko.
The Gate platform is launching a limited-time GT airdrop campaign aimed at incentivizing active and loyal ecosystem participants. The event combines token holding mechanics, futures trading participation, and reward tier distribution, creating a multi-level incentive model. The maximum potential reward for a single user reaches 20.5 GT, making this one of the most structured campaigns in recent times.

The campaign runs from January 5 to February 5, 2026 (UTC) and has clearly defined participation rules. The key requirement is prior registration on the event page and verification. This approach emphasizes Gate’s focus on transparency and quality of participation over mass engagement through formal accounts.

The reward structure is divided into three logical airdrops, each focusing on different types of user activity:
• Airdrop for registration and holding GT — basic motivation for new and existing users who maintain a minimum GT balance.
• Airdrop for pure holding of GT — a ranking mechanism rewarding actual increases in token position during the event.

Futures trading also plays a significant role in the campaign, serving as an incentive tool. Participants receive random GT airdrops based on accumulated trading volume and can also qualify for additional bonuses if they hold GT beforehand. This approach integrates spot and derivative activity into a unified reward system.

Importantly, the campaign is not limited to direct rewards. Gate simultaneously expands functional benefits for GT users, including simplified access to Gate Convert without fees and the ability to earn income on futures funds through flexible instruments. This enhances the long-term value of participation beyond a one-time airdrop.

Special attention is given to the formation of the GT HODLer community — a social integration mechanism for token holders. Participation in the community involves:
• maintaining a minimum GT balance;
• verification through an official bot;
• access to a closed informational space for GT holders.

From an academic perspective, this campaign demonstrates the evolution of exchange incentives: from simple activity bonuses to a comprehensive model combining liquidity, loyalty, and community engagement. At the same time, strict restrictions on manipulation and multi-accounts highlight the platform’s commitment to maintaining economic fairness in distribution.

In summary, Gate’s GT airdrop is not only an opportunity to receive additional tokens but also an example of how an exchange ecosystem can build long-term relationships with users through structured incentives, risk control, and the development of an internal economy.

Glossary:
Futures — derivative contracts that obligate the purchase or sale of an asset at a predetermined price in the future.
Airdrop — free distribution of tokens to users upon meeting certain conditions.
GT (GateToken) — the native token of the Gate ecosystem, used for discounts, event participation, and internal benefits.
Pure holding — the difference between the token balance at the start and end of the event.
Trading volume — the total value of all buy and sell transactions made by a user over a specific period.
HODL — a long-term strategy of holding crypto assets regardless of short-term market fluctuations.

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