Bitwise Asset Management Chief Investment Officer Matt Hougan believes that if Bitcoin captures a larger share of the global store of value market (currently valued at nearly $40 trillion), its price could reach $1 million per coin. He points out that Bitcoin currently accounts for approximately 4% of this market share, and if it can capture nearly half of it, the price could reach this level within a decade, though this depends on sustained market growth and institutional investor adoption. Analysts believe that the $1 million price target symbolizes Bitcoin's potential to rival gold as a store of value, but the specific timeline varies from person to person.