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Web3 IP Financialization and New Paradigms of Cultural Production: City Protocol Full Cycle Empowerment Mocaverse

DeepFlowTech

2025-11-06 02:47:54

Introduction: The Ecological Evolution of Mocaverse and Market Signals

In the Web3 ecosystem, Mocaverse, as a core IP under Animoca Brands, has evolved from a mere NFT collectible into a multidimensional cultural and identity network, encompassing the $MOCA token, Moca Chain blockchain, AIR Shop ecosystem store, and alliances with projects such as Cool Cats.

This evolution is not accidental, but a product of community-driven efforts and technological integration.

Recently, the deep collaboration between City Protocol and Mocaverse in the issuance of MOCASTR has brought significant market signals.

MOCASTR is the first IP Strategy asset of Mocaverse, serving as a bridge between culture and finance, providing funding support and distribution for the ecosystem through a treasury mechanism. This explosive growth is not a coincidence, but rather a result of the cultural and communicative momentum injected by the City Protocol through the IP Strategy framework and the accumulation of underlying asset purchases.

On the day of issuance, the trading volume of Mocaverse NFT surged three times, setting a new historical high; at the same time, City Protocol repurchased 48 Mocaverse NFTs through its treasury, becoming the 14th largest holder of Mocaverse, further strengthening the ecological support.

These dynamics not only boosted the floor price of Mocaverse (which increased by 70% after issuance), but also reflected the structural implementation of the City Protocol's “IP Strategy”.

Reflecting on this process, we can draw on Pierre Bourdieu's theory of cultural capital: the symbolic value of Mocaverse (such as its five tribes—Dreamers, Builders, Angels, Neo-Capitalists, and Connectors) was originally an abstract community identity, but within the framework of the City Protocol, it has been transformed into accumulable economic capital. This transformation is not linear but is achieved through the flywheel effect, similar to the growth model emphasized by Jeff Bezos at Amazon: initial momentum is amplified through cycles, cultural production drives dissemination, and dissemination, in turn, enhances financial liquidity.

Further consideration reveals that if potential risks such as market volatility or regulatory uncertainty are ignored, this model could address the liquidity weakness in the NFT market in recent years (global NFT trading volume is expected to decline by 30% in 2024), providing a sustainable growth path for Mocaverse.

The empowerment of City Protocol is not only at the technical level but also a strategic risk hedge, helping Mocaverse shift from short-term speculation to long-term value accumulation.

IP Strategy After Issuance: Building a Cultural Financial Closed Loop

The core framework of the City Protocol is a three-layer cultural financial loop:

Upper-level strategic financial layer (MOCASTR Financial Repository)
Mid-level Cultural Production Layer (Totem City)
Lower-level attention layer (Viral City)

This design is inspired by Chris Anderson's Long Tail theory, amplifying niche IPs like Mocaverse's tribal narratives into the mainstream asset market through digital tools. The issuance of MOCASTR marks the official embedding of Mocaverse into this closed loop: as the first IP Strategy asset, it not only provides a capital allocation mechanism but also injects underlying cultural momentum through Totem City and Viral City.

From a practical perspective, the innovation of this framework lies in transforming IP from static assets into dynamic economic engines, further driving cultural network effects: as the community size doubles, the value increases exponentially.

MOCASTR: The cornerstone of liquidity, driving the perpetual capital cycle of Mocaverse.

MOCASTR is the first on-chain tokenized digital asset treasury (DAT) launched in collaboration between City Protocol and Mocaverse, aiming to achieve self-enhancing growth of IP assets through an automated trading fee mechanism. Its design directly addresses the pain points of Web3: RWA TVL exceeds $100 billion, but the liquidity of IP assets is fragmented and community incentives are insufficient. MOCASTR embeds Mocaverse's Mocas NFTs into the DeFi framework, with 80% of the 2.5% trading fee used for NFT buybacks, and the remaining portion expanding the treasury and operations to realize the native logic of “trading equals appreciation.”

The core of MOCASTR is the dynamic flywheel: real-time monitoring of floor price fluctuations, repurchasing undervalued assets, reselling premium realizations, and profit reinvestment into the token ecosystem. The “cultural finance cycle” described in the white paper is implemented here, with the upper-level strategic financial layer providing capital support, ensuring that Mocaverse shifts from passive holding to active investment. Retail investors participate in high-conviction strategies with a small amount of $MOCASTR.

Early data confirmation: After the launch of MOCASTR, the sales of Mocaverse NFTs surged, and community interaction rates increased by 4 times, proving the integration path of “capital as culture.” In the context of a weakening NFT market, MOCASTR fills the gap of the DeFi-IP bridge, injecting sustainable cash flow into Mocaverse.

Viral City: A传播引擎 co-created by fans that activates the viral growth of Mocaverse.

Viral City, as an attention dissemination layer, is essentially an AI-driven UGC protocol that transforms fans from passive consumers into active producers.

This design profoundly captures the explosive dissemination trend of modern IP through video remakes on social platforms: on platforms like Instagram, TikTok, and YouTube, fan-generated short video content has become the core engine of IP diffusion. For example, characters from Disney or Marvel have achieved hundreds of millions of views and shares through user-edited and adapted videos, significantly enhancing brand loyalty and global exposure.

Users can enter Viral City by connecting their Web3 wallet and use the AI model to input descriptions of Moca characters, generating high-quality videos or shorts. For example, users can upload Moca NFT images, and the AI will automatically optimize the style, add animation effects, or blend world view consistency (such as Moca's virtual city theme). This process requires no professional skills and has a very low entry threshold.

On Viral City, every upload, share, or interaction (such as likes and retweets) is recorded and scores are accumulated for the user's City ID based on virality, originality, and depth of interaction. These points can currently be exchanged for ecological rewards and may influence the allocation weight of $CP tokens in the future. For Moca users, this means that participating in secondary creation not only gains exposure but can also translate into actual value. For example, if a Moca video goes viral on the platform, its creator can accumulate points, indirectly enhancing the community engagement metrics of MOCASTR.

Further reflection reveals that AIGC-generated video content has a large audience base on these platforms - according to statistics, by 2025, AIGC short videos will account for over 52% of TikTok, and its algorithmic recommendation mechanism further amplifies the accessibility of content, allowing originally niche IPs, such as Mocaverse, to quickly penetrate non-core user groups. This design is somewhat akin to Japan's doujinshi culture, where fan-driven re-creation practices have given rise to well-known IPs such as Pokémon, Fate Grand Order, and Touhou Project. The core of this lies in the paradigm of secondary creation in the digital age, combining low-threshold tools with viral dissemination.

Under Bourdieu's framework of cultural capital, Viral City allows users to accumulate “symbolic capital”: by creating videos related to Mocaverse, fans not only gain social recognition but also convert it into economic returns, such as points redeemable for future $CP token weight.

In terms of specific mechanisms, users can upload characters, colors, voices, and styles for Mocaverse for free, and AI automatically generates professional short videos, with each wallet enjoying a quota of 5 free characters. Creating and sharing actions earn points, which affect platform visibility and incentive priority. According to data insights, UGC content can increase interaction rates by 4 times and reduce cost per click by 50%; furthermore, the conversion rate of visitors interacting with UGC is 102% higher than the average level, while AI-assisted content significantly improves viewing rates and conversion efficiency. For example, fans can generate videos featuring Mocaverse tribal characters participating in virtual adventures, or fuse popular memes like Pepe or Bonk for cross-IP narrative integration. This not only amplifies the consensus base of Mocaverse but also transforms fan enthusiasm into a content engine, driving viral growth of IP from “1 to 10.”

Reflecting on its deeper meaning, Viral City addresses the “visibility dilemma” of Web3 IP—statistics show that 85% of online users aged 14-44 identify as fans but find it difficult to participate due to high creative barriers. By reducing friction through AI (from hour-level editing to second-level generation), Viral City achieves compounding growth—each fan becomes a “micro media team.”

Looking to the future, the scalability of this tool lies in data mapping. As stated in the white paper, the spread of heat and the depth of interaction will be recorded on-chain identity (City ID) in subsequent updates, providing real-time corrections for MOCASTR's strategy signals, driving Mocaverse from niche NFTs to a mainstream narrative, ultimately forming a closed loop of cultural compounding.

Totem City: Bridging the digital to the physical, achieving the commercialization premium of Mocaverse.

Totem City is positioned as a cultural manufacturing layer, transforming the digital prototypes of Mocaverse into physical derivatives. This mechanism is rooted in commodification theory, which posits that cultural symbols gain lasting value through embodiment, just as Pop Mart has risen from the blind box economy, with global licensed merchandise retail sales reaching 369.6 billion dollars (2024 data).

The core of Totem City lies in its AI generation and rights confirmation system, where users can generate 3D models, color schemes, or craft prototypes by inputting Moca character descriptions (e.g., “toy version of Moca virtual citizen”). Subsequently, these prototypes are minted into NFTs through smart contracts, binding metadata with the creator's identity to ensure ownership traceability. These generated prototypes can be referenced by other users for secondary design (e.g., Moca-themed clothing or digital collectibles), and all derivative activities are recorded on-chain, proportionately sharing profits with the original creator, thereby building a decentralized “IP generation engine.”

Totem City is not just a generation tool; it also brings actual income through a derivative economy. User-generated Moca-related prototypes can enter the trading market (such as NFT marketplace) and generate revenue through sales or licensing; at the same time, smart contracts ensure that the profit-sharing mechanism is automatically executed. For example, when a Moca Totem prototype is used for commercial production, the original creator can receive continuous royalties. This directly injects revenue streams into the Mocaverse ecosystem, enhancing its cultural attributes - shifting from merely NFT collections to accessible “millet culture,” such as fans exchanging Moca toys or merchandise, further strengthening community bonding.

As the first step of the flywheel mechanism, City Protocol will collaborate with Mocaverse to launch the first batch of “The Mocas” Totem products. These products are based on Moca's iconic characters and are designed as limited edition toy derivatives through the AI generation system of Totem City. The first batch will be distributed for free or with priority to MOCAs NFT holders and MOCASTR token holders, serving not only as a community incentive but also marking the official expansion of the Moca ecosystem from digital NFTs to physical derivatives. Through this collaboration, holders can obtain exclusive Totem items, further enhancing loyalty and engagement, thus driving the initial cycle of the flywheel.

Understanding its significance, Totem City injects real liquidity premiums into Mocaverse. Traditional IPs like Disney achieve 85% revenue diversification through commercialization, while Web3 IPs often stop at the digital level—Totem's algorithmic supervision mechanism lowers the artistic-commercial barrier, opening up the “from screen to shelf” path for Mocaverse, potentially enhancing market value perception intensity.

For MOCASTR and Mocaverse, the strategic value of the Totem City tool lies in ecological expansion: integrating with Mocaverse's AIR Shop can form an online and offline closed loop, amplifying the cultural penetration of the IP, ultimately transforming Mocaverse from a virtual identity network into a lifestyle brand in the real world.

Collaboration of MOCASTR, Viral City, and Totem City: Empirical Evidence of the Web3 IP Closed Loop

The synergy between IP Strategy, Viral City, and Totem City has initially realized the concept of an IP closed loop in the City Protocol white paper, that is, the three work together to build an IP lifecycle closed loop: “Generation → Co-construction → Assetization → Capital Reflow → Recreation.”

This is not only a technical integration but also a comprehensive empowerment proof of existing IP by Web3.

Generation and Rights Confirmation (Totem): The Moca prototype is generated in Totem City and minted as an NFT.
Spread and Co-build (Viral): Prototype imported into Viral City, community-generated videos/memes, accumulating reputation data.
Assetization and Capital Reflow (MOCASTR): Disseminating data as a signal input to the MOCASTR treasury influences fund allocation and token issuance. On the day of MOCASTR issuance, MOCAs trading volume tripled, which is a direct result of this closed loop — cultural data transformed into financial momentum.
Structural benefits: This closed loop injects narrative extensibility, data activity, and cultural mobility premium into MOCASTR, driving its market value to resonate with cultural productivity.

The empirical evidence of this closed loop lies in the feedback effect of Mocaverse: cultural data optimizes the risk model of MOCASTR, and community activity is converted into financial signals—after issuance, the floor price of NFTs rose by 70%, with the treasury holding 40 Mocas. Compared to the weakening of the NFT market in recent years (many projects have declined by more than 50% due to lack of governance), the flywheel of City Protocol provides a paradigm shift: cultural productivity becomes a leading variable for market capitalization, proving the all-round empowerment of Web3 for IP.

Reflecting on its theoretical foundation, this collaboration draws on Bourdieu's concept of capital conversion: symbolic capital (fan creation) is transformed into economic capital through on-chain mechanisms. Overall, this empirical evidence not only validates the vision of the City Protocol white paper but also injects narrative expansibility into Mocaverse, signaling the transition of IP from speculative assets to sustainable economies.

Future Outlook: Expanding from Mocaverse to a Broader Ecosystem

In recent years, the weakness of NFTs and cultural tokens (with a 40% reduction in market size in 2024) stems from the lack of a sustainable flywheel: short-term speculation overlooks long-term co-construction. The model of City Protocol provides a new path, and more Web3 IPs (such as Pepe and Bonk) will seek institutional growth through this, shifting towards quantifiable cultural curves— for example, through the success of MOCASTR, demonstrating that transaction fee cycles can stabilize floor prices, further illustrating the viability of IP assets driven by IP Strategy.

City Protocol has recently collaborated with events like Comic Con HK 2026 to explore the application of the Web3 flywheel in traditional Web2 IP. For example, integrating character IP from the Comic Con ecosystem into Totem City to generate derivatives, and spreading them in Viral City, even issuing IP Strategy assets to empower financial strategies. This not only bridges the gap between Web2 and Web3 but also attracts more suppliers (such as toy manufacturers and small to medium-sized IP studios) to join.

The integration of the Web3 flywheel will attract more Web2 IPs (such as animation and gaming brands) to join. In the past, Web2 IPs had concerns about blockchain regarding rights confirmation and dissemination efficiency; now, City Protocol provides a comprehensive solution, initiating a new round of large-scale Web3 popularization. It is expected that by 2025, City Protocol will become the standard for the “Cultural Index,” with the $CP token anchored to the efficiency of creative circulation.

This integration opens the way for widespread adoption of Web3: $CP serves as a cultural index, anchoring creative efficiency, similar to how the S&P 500 reflects the economy, becoming a barometer of on-chain civilization, and making a leap from the Mocaverse pilot to the global IP ecosystem in the near future.

Conclusion

City Protocol injects momentum into Mocaverse and reshapes the Web3 IP paradigm through a full-cycle framework. At the intersection of AI and blockchain, culture shifts from consumption to compounding assets: drawing on Bourdieu's capital transformation and integrating flywheel practices, this model heralds a structural change in the IP economy. Its closed-loop mechanism demonstrates the potential of AI and blockchain in cultural finance, signaling the evolution of IP from “static assets” to “dynamic economies.”

As the City Protocol TGE approaches, investors should pay attention to the long-term value of $CP. With more IP integrations, this protocol may become the cornerstone of on-chain civilization. From the success of Mocaverse and MOCASTR to ecological expansion, City Protocol is redefining the future of cultural finance.