The Era of "Her" in Cryptocurrency: Molly's Breakthrough and Huobi HTX's Ecosystem Strategy

As Walter Isaacson describes in The Innovators, those who drive societal progress are often a group of “cross-disciplinary connectors”—individuals who build bridges across different fields. Molly (Huobi HTX — “Liu Ye”) exemplifies this kind of bridge-builder in the crypto world. Over the past decade, she has embarked on a journey that crosses art, film, and blockchain; in just three years since entering the industry, she has rapidly evolved from a newcomer to Huobi HTX’s spokesperson; and in the past year, she has witnessed the rise of HTX DAO, a decentralized governance flag. Her personal growth mirrors the development of the Huobi HTX ecosystem, making her exploration story a vivid example of the platform’s thriving evolution.

From director to DAO, Molly’s transformation reflects deep insights into both herself and the industry.

HTX DAO Joins Forces with Developers to Chart Financial Freedom

A Decade of Cross-Disciplinary Transformation: From Art to Crypto

Molly’s career began in the arts. Over ten years, she explored multiple industries including art, directing, and production. This diverse background gave her unique insights into content creation, user psychology, and brand building.

These seemingly unrelated experiences in blockchain have actually sharpened her perception and accelerated her learning. When she decided to cross into the crypto space, she only took three years to go from novice to industry expert, quickly rising to lead marketing at Huobi HTX and becoming an official spokesperson.

In a male-dominated, tech-centric industry, Molly’s diverse background demonstrates the value of varied perspectives. Her journey shows that in the Web3 world, cultural literacy and communication skills are just as vital as technical innovation—they are the twin wings that propel progress.

Three Years of Rapid Growth at Huobi HTX

Since joining Huobi HTX, Molly’s career has accelerated rapidly. She adapted swiftly to the fast-paced crypto environment and took on key roles within the company.

As the spokesperson and head of the marketing center, she delivered impressive results. She highlighted that Huobi HTX continues to lead in the global trading ecosystem, being the only platform among the top 10 exchanges in Q1 2025 to see growth in spot trading volume.

Huobi HTX has surpassed 50 million registered users, with net deposits increasing by 210% quarter-over-quarter, and its asset reserve ratio remaining above 100%. Behind these numbers are the platform’s strength and the team’s efforts in market communication and user engagement.

One Year of Ecosystem Building: Contributions to HTX DAO

In crypto, true achievement isn’t just personal growth but also contributing to the ecosystem. As an HTX DAO ambassador, Molly has played a key role in promoting decentralized governance.

At the “TRON x HTX DAO 2025 Hong Kong Night” event, she announced the launch of the “Holdings Voting Tool,” making governance more open and transparent. Mid-year, the token listing recommendation governance mechanism was introduced—an innovative step that empowers community members to participate in token listings through voting, marking a significant move toward decentralization. Since its launch, six new tokens have been successfully listed on Huobi HTX through community recommendations.

Meanwhile, the quarterly token burns of $HTX continue. To date, a total of 85.88 trillion $HTX tokens have been burned, worth approximately $163 million. Data shows that the burn rate has accelerated over the past year, increasing from 0.78% in Q2 2024 to 1.39% in Q3 2025, with an average monthly burn growth of 33%. Under the dual influence of ecosystem empowerment and deflationary mechanisms, the $HTX community is thriving. As of October 31, the total number of token holders reached 849,900, nearly a 17% increase since January.

Molly is also a passionate advocate for the philosophy of HTX DAO. At the 2025 RWA International Investment & Financing Conference in Hong Kong, she emphasized that “DAO governance + RWA assets” will be central to building the new financial civilization interface. She describes HTX DAO not just as a decentralized organization but as a “civilizational interface.”

Dancing with Huobi HTX: From Dark Days to Rebirth

If cross-disciplinary transformation showcases Molly’s breadth, her shared journey with Huobi HTX through cycles of rise and fall reveals her depth.

“I’ve experienced Huobi’s glory, its fall from grace, its darkest hours, and finally, its rebirth,” she says. This isn’t just her personal story but a testament to her deep connection with the platform. During Huobi’s toughest times, facing external challenges and skepticism, she made an unexpected choice—she chose to stay.

This steadfastness stems from her ENTP personality, which prefers “narrower paths over noisy routes.” She admits, “I’m less interested in money and more focused on personal growth.” For her, rebuilding a once-glorious but fallen enterprise alongside top industry leaders has been a test of willpower, conviction, and problem-solving—far more valuable than short-term gains. “Opportunities don’t come wrapped in gold; they’re often concealed behind barbed wire and burning coal.”

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Her resilience is rooted in absolute trust in Huobi HTX’s “core team.” She sees the unpolluted ideals and principles of the true Huobi team beneath the chaos, strengthened through her collaboration with Sun Yuchen. The camaraderie forged in adversity is the most resilient core of Huobi HTX’s corporate culture—where individual value is realized through the platform’s rebirth, and the platform’s resurgence is written by every steadfast individual.

Women’s Power: A Unique Perspective in the Web3 World

In Web3, Molly demonstrates the power of women’s perspectives and leadership. She not only understands blockchain technology but also views this emerging field through the lens of social and cultural transformation.

Molly has said that her diverse background isn’t a weakness but an advantage. Her art training fosters creativity and empathy; directing experience enhances her holistic view and storytelling; production work sharpens her logical thinking and resource integration.

In HTX DAO governance, she emphasizes the importance of inclusion and diversity. She believes true decentralization isn’t just about technology but also about decision-making diversity and democratic governance.

Looking Ahead: Co-evolution of Personal Growth and Ecosystem Development

Molly envisions Huobi HTX deepening its strategic partnership with HTX DAO to empower sustainable ecosystem growth. She highlights that through DAO voting mechanisms, community members can participate broadly in governance and asset listing decisions.

She also sees personal growth and ecosystem development as intertwined. In Web3, individual value and network value are mutually reinforcing—each contribution enhances the whole, and the network’s growth offers more opportunities for individuals.

From art student to exchange spokesperson, from director to DAO ambassador, every step Molly takes proves that in Web3, background isn’t a boundary but a bridge; gender isn’t a limitation but a unique perspective. Her story exemplifies the open, inclusive, and collaborative spirit of the crypto world.