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American coffee chain Reborn Coffee launches encryption payment pilot.
Odaily News Reborn Coffee, a Nasdaq-listed American coffee chain, announced plans to pilot cryptocurrency payment functions in some of its Southern California stores in 2025 and will integrate this feature into its existing point of sale (POS) platform. Reborn Coffee previously announced a strategic assessment to consider incorporating regulated digital assets into its financial management framework. The company plans to explore blockchain assets, including Bitcoin and Ethereum, to optimize fund management efficiency and diversify its non-operating capital reserves. (Globenewswire)