Google Unveils AI Shopping Updates To Automate Holiday Shopping Experience

In Brief

Google introduced AI shopping upgrades for the holidays, including an agent that calls stores to check inventory, agentic checkout, product browsing in Gemini, and more.

Technology company Google introduced an update to its AI shopping experience ahead of the holiday season, aiming to simplify product discovery and purchasing across its platforms

According to the announcement, users can now shop conversationally in Search. The update allows users to describe what they are looking for in natural language, rather than relying on filters or specific keywords, and receive organized, visually rich responses with detailed information such as prices, reviews, and inventory availability

AI Mode tailors these responses to the user’s query, providing shoppable images for visual inspiration or side-by-side comparison tables to evaluate multiple products, including insights drawn from reviews.

Powered by the Shopping Graph, which contains over 50 billion product listings with continuous updates, the system ensures that users access accurate, up-to-date information

Apart from that, shopping capabilities are also integrated into the Gemini application, enabling users to move seamlessly from idea generation to browsing. The application delivers shoppable listings, comparison tables, pricing across the web, and buying options directly within the chat interface, and this functionality is now available to all Gemini users in the US.

Google Launches Agentic AI Features For Automated Local Store Checks And Smart Checkout

Google has also introduced an agentic AI feature to streamline local purchases. When searching for products “near me” in Search, users can opt to have Google call nearby stores to check availability, pricing, and promotions. This is powered by Duplex technology combined with upgraded Gemini models, which identify relevant stores, suggest questions, and summarize the results. Responses are delivered via email or text and include inventory information from additional nearby stores. The rollout currently covers categories such as toys, health and beauty, and electronics in the US.

Additionally, Google is launching an agentic checkout feature to help users purchase items at the right price automatically. By tracking specific products, users are notified when prices fall within their defined budget, and eligible purchases can be completed through Google Pay with user approval

This feature, integrated into Search and AI Mode, is available from select merchants including Wayfair, Chewy, Quince, and Shopify sellers, with broader availability planned. The system leverages Google’s Shopping Graph and secure payments infrastructure to ensure reliable and protected transactions.