What is Belong (LONG)? The platform only serves genuine customers, disrupting the 580 billion market

Belong is a Web3 ecosystem that combines a content creator platform with decentralized venue marketing. The platform charges a low fee of 3% (compared to higher fees on Patreon), supports anonymous cryptocurrency payments, and offers NFT membership benefits. Its core innovation, CheckIn, fundamentally changes the venue marketing market valued between $580 billion and $750 billion: venues only pay for verified customers who visit and make a purchase.

What is Belong? The Web3 Revolution for Content Creators

Belong is a new-generation content creator platform that leverages the power of cryptocurrency and NFTs to redefine monetization models pioneered by Patreon and OnlyFans. What are the core value propositions of Belong (LONG)? It offers creators three breakthrough advantages: an ultra-low 3% fee (Patreon typically charges 5-12%), anonymous cryptocurrency payments that protect fan privacy, and a viral growth mechanism that earns a 3% commission through referrals.

The platform supports limited-time memberships and expiring passes to ensure content exclusivity and ongoing engagement. Creators have full control and ownership, freely setting content terms, pricing, and directly interacting with their community. Belong not only handles cryptocurrency transactions but also accepts credit cards, Apple Pay, and Google Pay for instant purchases, making it easy for every user to participate. Funds are immediately deposited into creators’ cryptocurrency wallets, bypassing traditional banking systems to ensure privacy and security.

Upcoming features include token gating via Telegram and WhatsApp, expanding application scenarios. Creators can integrate Belong’s token gating into existing community platforms, easily monetizing Telegram channels and WhatsApp chats using existing tools. This seamless integration embodies Belong’s Web2.5 strategy: maintaining Web2 convenience while introducing the decentralized advantages of Web3.

CheckIn Core Innovation: Venues Only Pay for Real Customers

What is the most revolutionary feature of Belong (LONG)? It’s CheckIn, which creates the first on-chain alliance network for physical venues. This core innovation completely changes traditional venue marketing: unlike conventional advertising that requires venues to pay upfront with uncertain results, CheckIn ensures venues only pay when promoters successfully bring actual customers who visit and make a purchase.

Venues have full control, setting their own dual reward structures based on their unique economic situation: visitor rewards (fixed amount, guaranteeing promoters a minimum return) and consumption percentage (a variable reward based on customer spending). This flexibility allows various venues to adopt strategies that suit their needs.

Typical Venue Reward Strategy Examples

Coffee Shop: $2 visit reward + 8% consumption share (high traffic, low profit margin)

Fast Food/Casual Dining: $5 visit reward + 10% consumption share (balanced approach)

Fine Dining: $15 visit reward + 20% consumption share (high-end customer acquisition)

Bars/Nightclubs: Dynamic visit reward + 15% consumption share (higher rewards during off-peak, lower during peak hours)

This model addresses the fundamental pain points of traditional marketing. Venues can set reward mechanisms aligned with their profit margins because they only pay for genuine customers. A steakhouse might offer a $15 visit reward plus 20% of the customer’s spend, while a coffee shop might offer $2 plus 8%. Both can achieve positive return on investment.

LONG Token Economics and Dual Payment Mechanism

LONG is an ERC-20 utility governance token deployed on the BNB Chain, with a fixed total supply of 750 million tokens. What are the functions of Belong (LONG)? LONG is used for promoter rewards, venue payments, staking for tier benefits, programmatic fee token consumption (linked to usage), and platform governance.

The platform implements an innovative dual payment system, creating a self-selection mechanism: Option A pays with USDC plus a 10% platform fee; Option B pays with LONG plus a 1-5% platform fee (depending on staking level). Why is this effective? It addresses the immediate sell pressure typical of reward tokens. Rational promoters will choose based on their needs: those needing immediate liquidity opt for USDC, while those optimistic about the platform’s long-term value stake LONG for higher net worth.

Venues also benefit from paying with LONG: instant settlement without 2-3 days bank delay, staking LONG can reduce deposit fees from 10% to 5%, with a total payment fee of only 2.5% (compared to 4-5% credit card fees). When customers pay at venues using LONG (with a 3% discount), a circular economy forms, allowing LONG to circulate within the network.

LONG Token Distribution Structure

Airdrop: 6% (45 million tokens) for strategic distribution and rewards

Community and Ecosystem: 30% to support platform growth

Early Investors: 29%, including lock-up periods

Founding Team: 21% to ensure long-term alignment

Belong Foundation: 14% for ongoing operations

Staking System and Fee Optimization

Staking LONG tokens grants tiered benefits, including fee discounts and feature unlocks. For promoters, staking level directly impacts platform fees paid with LONG: no staking results in a 5% fee; staking 50,000 tokens (Bronze) reduces it to 4%; 250,000 tokens (Silver) to 3%; 500,000 tokens (Gold) to 2%; and 1 million tokens (Platinum) to just 1%. USDC payments always incur a 10% platform fee.

Venues can lower deposit costs by staking LONG: without staking, deposit fee is 10% (first two deposits are fee-free) plus a $5 convenience fee; Platinum members only pay 5% deposit fee plus $5 fee. For example, staking Platinum and depositing $500 totals only $530 (including $25 deposit fee and $5 fee), whereas without staking, it would be $555.

This staking mechanism includes a time lock to encourage long-term participation. Importantly, staking does not yield dividends or profit sharing; rewards are limited to fee discounts, access rights, and non-financial benefits aimed at enhancing product utility. The $5 convenience fee is always charged and processed according to the protocol to fund platform operations.

Technical Architecture and Market Strategy

Belong CheckIn uses cutting-edge technology to deliver a seamless experience. The Web2.5 approach eliminates the need for crypto wallets, enabling gasless transactions through signature-based operations. Starting with deployment on BNB Chain, it expands to a multi-chain architecture across more than seven blockchains, ensuring global accessibility and low costs. AI-driven fraud detection and recommendation engines, voice assistant integration, relay and account abstraction for gasless transactions, and support for MCP (Model Context Protocol) for AI agents demonstrate the platform’s technological leadership.

The platform already has over 60,000 active users and more than 1,000 partner communities, providing strong ecosystem benefits. Venues can precisely control their reward structures, promoters receive guaranteed minimum rewards through visit incentives, and customers enjoy valuable experiences. The market entry strategy is phased: the first phase leverages existing ecosystems (converting 30% of over 1,000 Belong venues), the second targets university towns and tech hubs, and the third aims for global expansion, with a goal of 5,000 venues and 100,000 active promoters by year-end.

Marketing budget allocation reflects practical execution: 25% on street teams and local promotions, 25% on digital marketing and community, 20% on token rewards and airdrops, 15% on developer relations, and 15% on PR and partnerships. This balanced resource distribution ensures online and offline synergy, supporting global scalability in over 15 languages and a comprehensive API/SDK-driven developer ecosystem for third-party integrations.

What is Belong’s (LONG) long-term vision? In the first year, establish market share across 5,000 venues and demonstrate unit economics; in the second year, expand internationally and implement DePIN leasing; in the third year, develop an open API ecosystem and become the global standard for venue alliance marketing, with annual transaction volume exceeding $1 billion.