As Bitcoin continues to see growing adoption among retail and institutional investors, Simon Gerovich, the CEO of Metaplanet, has shared his perspective on why some companies are reluctant about holding Bitcoin.
While airing his opinion, Gerovich asserted that the company’s decision to hold back on buying the leading asset has little to do with fear or disbelief in the asset itself.
Bitcoin’s corporate adoption goes beyond conviction
According to Simon Gerovich, Bitcoin is yet to be adopted by most companies, not because they have actively rejected the asset, but it was just not a conversation in the first place.
As such, companies do not detest the idea behind Bitcoin, but they have not considered the asset because there is no heated debate yet, nor a formal decision to say no.
Gerovich emphasized that it is just absent from the conversation altogether as it has been crowded out by familiar strategies and traditional financial playbooks.
Gerovich further noted that, for the few management teams that do take Bitcoin seriously, the decision goes beyond spreadsheets and price charts. It requires a strong mindset and a thick skin.
According to him, adopting Bitcoin means accepting that markets may misunderstand your strategy for years. It means being comfortable looking wrong before eventually being proven right.
That willingness to endure skepticism is what separates the companies holding Bitcoin from the vast majority that do not. It is not about conviction in Bitcoin’s potential, but about courage in leadership and a long-term view that resists short-term market pressure.
Disclaimer: The information on this page may come from third parties and does not represent the views or opinions of Gate. The content displayed on this page is for reference only and does not constitute any financial, investment, or legal advice. Gate does not guarantee the accuracy or completeness of the information and shall not be liable for any losses arising from the use of this information. Virtual asset investments carry high risks and are subject to significant price volatility. You may lose all of your invested principal. Please fully understand the relevant risks and make prudent decisions based on your own financial situation and risk tolerance. For details, please refer to
Disclaimer.
Related Articles
Strategy's STRC Preferred Stock Hits $1.1B Daily Volume as Bitcoin Purchases Continue
Strategy Inc.'s preferred stock STRC saw $1.1 billion in trading volume as the company continues its Bitcoin acquisition program, purchasing 13,927 BTC. STRC has become vital for raising capital, with a target of $84 billion by 2027.
GateNews12m ago
BTC 15-minute drop of 0.54%: Liquidity worsens and whales actively reduce positions, putting short-term pressure on the market
From 22:15 to 22:30 (UTC) on 2026-04-14, BTC saw a short-term pullback of 0.54% within the high-range band of 73911.6 - 74314.4 USDT, with a return of -0.54%. During this period, market swings were evident, volatility intensified, attention from the market quickly increased, and downward pressure on the order book was prominent.
The main drivers behind this unusual move were the continued deterioration of market liquidity and a clear lack of order book depth, which made the BTC price extremely sensitive to large sell orders. At the same time, during the key time window, whale wallets carried out large transfers and also engaged in active de-risking,
GateNews1h ago
Bitcoin Price Prediction: BTC CME Gap Near $69,500, Tron Expands USDT Utility, and APEMARS Stage ...
The crypto market is heating up again, are you ready for the next big move? With the latest Bitcoin price prediction signaling potential upside and major ecosystems like Tron expanding utility, investors are actively searching for the next breakout opportunity and the best crypto presale. Timing
BlockChainReporter1h ago
Goldman Sachs Files for Bitcoin Premium Income ETF with SEC
Goldman Sachs has applied to the SEC to launch a Bitcoin Premium Income ETF, marking its entry into the Bitcoin ETF market. This follows Morgan Stanley's recent launch of a similar product, highlighting growth in institutional Bitcoin yield-focused investments.
GateNews4h ago
BTC 跌破 74000 USDT
Gate News bot 消息，Gate 行情显示，BTC 跌破 74000 USDT，现价 73999.9 USDT。
CryptoRadar5h ago
