## Commercial Revolution of Mill: How an AI Food Waste Container Convinced Whole Foods
Mill demonstrates how a startup can shift from the consumer market to the corporate segment by leveraging the power of a proven product. The deal with Whole Foods and Amazon is not just a contract but a confirmation of a fundamental change in the company's business model, which initially planned to expand specifically into the commercial sector.
According to Matt Rogers, CEO and co-founder, this strategy was already laid out during the Series A presentation. However, the company's public ambitions regarding
View Original