Bitget becomes the first encryption sponsor of the European music festival UNTOLD.

According to Deep Tide TechFlow news, on July 9, Bitget announced that it has become the first encryption sponsor of the European music festival UNTOLD, participating in this year’s 10th anniversary celebration “UNTOLD X” to be held in Romania in August and a special event in Dubai at the end of the year. It is expected that this event will attract over 400,000 attendees, and both parties will focus on the integration of Web3 and music culture, bringing a more immersive Web3 live experience to global users.

As one of the three major music festivals in the world, UNTOLD enjoys an international reputation, gathering many top artists to perform each year, including Imagine Dragons, Lenny Kravitz, and more. This year’s 10th anniversary edition features a star-studded lineup led by Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.

This collaboration continues Bitget’s ongoing exploration in the field of cross-industry cooperation. Following La Liga (LALIGA) and the MotoGP World Championship, Bitget is continuously introducing Web3 elements into more mainstream cultural scenarios, attempting to establish a broader connection between digital assets and popular culture through participation in global music festivals.