Gate News, March 24 — Based on blockchain technology, the prediction market platform Polymarket has launched a new referral program and updated fee structure. Users can earn a 30% reward on trading fees through direct referrals, and a 10% reward through indirect referrals, with no limit on rewards, which are settled in real-time to their accounts. Users can create multiple unique links to track referral effectiveness and share via social media, websites, or private channels. The team emphasizes that any cheating or abuse will result in permanent bans and disqualification from all rewards.
Polymarket also adjusts its trading fee structure, effective March 30, covering nine major market categories including politics, finance, economics, technology, culture, and weather, with the maximum effective rate reaching 1.8%. Fees are calculated based on trade size and standardized by price, lowest near extreme probabilities and highest at moderate probabilities. This adjustment continues its frictionless model, attracting millions of users to participate in billions of dollars in bets.
Market analysis indicates that Polymarket’s new referral program helps increase user activity and capital inflow, while strengthening community engagement. As the platform expands its coverage and optimizes user experience, its leadership position in the prediction market sector is further solidified. The company plans to raise a new funding round at an estimated valuation close to $20 billion, with main competitor Kalshi also targeting similar valuations. Both companies face increasing scrutiny from state-level regulators, which could impact future growth.
Amid changing market conditions and regulatory pressures, Polymarket’s strategy demonstrates its innovative ability to maintain user engagement and expand market share, while providing new profit opportunities for investors.
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